Generation O Gets Its Hopes Up
http://www.nytimes.com/2008/11/09/fashion/09boomers.html?_r=3&sq=damien&st=cse&oref=slogin&scp=1&pagewanted=all&oref=sloginThese young voters and those slightly older, who together may forever be known as Generation O, were the ground troops of the campaign. They opened hundreds of Obama offices in remote areas, registered voters and persuaded older relatives to take a chance on the man with the middle name Hussein.
Generation O: The Implications for Traditional Marketers
http://www.clickz.com/showPage.html?page=3631634For general marketers, Obama's campaign demonstrates that a good marketing campaign is essential to success. Campaign 2008 shows that those who spend and innovate win. It also establishes that digital communications are a core component of campaign success. The proof is in the numbers.