What is up with the plethora of disturbing sexist advertising for men's deodorant? Are they that scared of the simple joy of smelling nice?
Mitchum Man ads may just be your worst nightmare. And they're everywhere - on trains, on bar coasters, bus stops. Not only do they epitomize the worst of American masculinity, but promotes nonconsensual sexual behavior (see below). Change Happens covered this in August; our apologies for being super late on it.
Their website proudly displays a number of gems, like:
"If you're the only one who knows which remote controls what, you're a Mitchum man." "A Mitchum Man's shirt is clean. His mind, not so much."
"If G is your favorite kind of string, you're a Mitchum Man"
"If your best man is holding onto your bachelor party pictures, you're a Mitchum Man."
3. The posts at Feministing.com are way worse than the Mitchum ads
Edited on Fri Oct-03-08 10:57 PM by Rage for Order
Talk about some shrill, uptight women.
"Wow, that's disgusting. Popular portrayals of masculinity for men are about as unhealthy as those of femininity are for women. Of course, they also teach an objectification of women which is dangerous so they end up harming both genders as well as any anyone who doesn't fit neatly into a gender box. What is next, I wonder? Maybe something along the lines of "If you can slip GHB into her drink without her noticing...then you're a Mitchum man." I'm going to make sure none of my close friends or family use this product and if they I'm going to make sure they stop."
"If you have to deceive people to get laid, you're a Mitchum Man."
Really? I thought if you had to deceive people to get laid you were most likely a woman. You know, by doing things like wearing makeup so one looks more attractive than one actually is, or wearing a push-up bra to make one's breasts appear to be bigger and/or perkier than they actually are. I'm guessing this person spells "womyn" with a 'y' instead of an 'a' or 'e' to ensure that "man" or "men" is no part of the word "woman"
6. I don't spell "womyn" with a y, but I found the following offensive
>I thought if you had to deceive people to get laid you were most likely a woman. You know, by doing things like wearing makeup so one looks more attractive than one actually is, or wearing a push-up bra to make one's breasts appear to be bigger and/or perkier than they actually are.<
Let's see here. First of all, we're damned if we do, and damned if we don't, aren't we? If we're not beautiful, we don't matter. If we're not perfect without cosmetic enhancement, we don't deserve to exist. I don't wear a push-up bra, but the facts of life are these: Breasts droop after 40. I suppose that means those of us who have this dreaded malady had best forget about any kind of sex life. After all, we're untouchable.
There's no guy in America who's had cosmetic surgery, colors his hair, straightens or bleaches his teeth, gets his back or unibrow waxed, is there?
Edited on Fri Oct-03-08 11:56 PM by Rage for Order
I was aggravated by that feministing.com poster's attitude. Nearly everyone deceives people in one way or another when they're trying to get laid. Putting your best foot forward and all that. We all would like to improve ourselves, some of us naturally and others unnaturally. My beef was that she tried to make it sound as though it was the exclusive domain of men, specifically those who use a certain brand of deodorant. For the record, I'm a Speed Stick guy
You're right. We all do something to look more attractive to the opposite sex. I'm not into the whole "all men are bad boys" thing, either. Obviously, there's some guys any woman should watch out for, as there are lots of women guys might want to think twice about spending any time with.
It is interesting to me that it's now more socially acceptable for guys to do stuff like surgery, getting a perm, waxing, etcetera to make themselves more attractive to women.
My husband uses that Old Spice super-duper deodorant.
It's part of the marketing. Let people envision themselves looking like those guys when they're 65, when in actuality the guys representing 65 year olds in the ad are 50. Similar to women's dress designers making a size 2 dress larger each year - it makes a woman want to buy it because she can fit into her size 2 dress. Forget the fact that this year's size 2 was actually a size 6 five years ago.
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