The Media Uses Some Basic Sales Tricks to Prop up Pukes

[Indenturedebtor]

Most notably one that salespeople call "Feel, Felt, Found."

"Feel, Felt, Found" requires that you first understand the basic motivations of whoever you are targetting. In sales this is of course most commonly accomplished by asking a question like "So what's keeping us from sending you home with this today? To which the potential customer replies "Well I just don't need it, and while I appreciate your time and I think you're an extra special guy, I'm just not going to buy it no matter what you say."

Now you apply the technique. Start by nailing down the objection and showing your concern for their feelings - "Now let me just make sure I understand here Bob. You're saying that even though this widget2000 will slice and dice, etc, you don't see yourself using it very often?" Bob of course says yes thinking he's off the hook. The Salesperson then asks "Well that's a shame Bob, and I do appreciate your time. Can I ask then if you thought you'd use it more often would you take one home with you?" Bob again says yes or probably.

"Well Bob one of my best clients felt exactly the same as you. Now we were running a special promo that month so he decided on a lark to pick one up anyways, and let me tell you he loves it! He's using it every day and even finding brand new things to slice and dice. Hell he even sliced and diced an unsliceable undiceable whosiwhatsit. Now we're not running that promotion anymore but if I could get you the same deal could we earn your business right now?"

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Now this seems far removed from what they're doing to divide us but it's really the same technique with dissaffected Hillary supporters and with their attempts at the "Jewish vote" "working class vote", etc etc "issues".

Feel - "Hillary voters feel that Clinton should have won the nomination based on these nonsense statistics."
Felt - "They feel that they should demand that Clinton be put on the ticket (which we know is not going to happen)."
Found - "When that doesn't happen they will likely not vote for Obama, and will elect another Puke to line our pockets."

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The basic idea is to get the mark to identify with someone who had the same problem, made a certain decision, and then was satisfied with the outcome. Its very simple and very effective. It uses a basic decision making heuristic that as humans we all rely on to learn. We model each other's behavior, especially when we see that someone with our abilities, when faced with the same problem, took an action that appeared to lead to satisfaction.

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Another one they seem particularly fond of is the "planted objection". Now this is a risky one, and is not really taught so much as used by more experienced salespeople.

How it works is you plant an objection for someone to throw at you, and then leverage it to nail them down. People don't like to commit to purchase major items until they've shopped around a bit, and you want them to buy right then and there. And they have to feel like they're beating you up a bit before they purchase. What you do is say you want someone to go on a test drive, but you sense that they might be wanting to take off and look at other dealerships. So you ask them - "Hey does this car seem like it's equipped more or less the way you want it?" the cilent says "Yeah sort of but..." Cut them off "Oh great well tell you what, the guy with the keys should be back in about twenty minutes so why don't we just hang out for a bit?" Client tells you they actually have brain surgery and have to be there in 20 minutes. You pretend to go in and get a card, but come out with keys instead and say "Great news we can take that drive after all... hop in!"

The media seems to use this the most on specific policy BS. They ask questions like "Were the Republicans too soft on Terror?" and they play with that for a minute before some "expert" comes on and says "Of course not, they took all your civil liberties away, and have killed 40 million babies in the pursuit of oil."

Like the whole strawman thing no? Works very very well unfortunately.

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And of course there are many other little psychological strings they pull just like any salesperson - fear of loss, methods for generating trust, etc, etc, etc.

It's amazing to watch them use the same damn tools I use to sell heh. Now I don't push products on people that I don't believe in - I get a new job if I find out the product is crap... but damn the way they do this on such a broad scale, and teh fact that all the media companies are speaking with one voice is how we got so screwed up IMO.

The first step towards restoring Democracy in this country is media reform!

[blm]

1. 2004: "Bush can't be beat on the terror issue...Bush says what he means and means what he says...

Bush is a straightshooter, what you see is what you get....Bush's character is sterling, no one could say otherwise....he's resolute...stoic...."


What a difference from the last three years of the lies that have finally made their way into the mainstream....well, every now and then.

[Cassandra]

4. He does "say what he means and means what he says..."

he just doesn't know WTF he's talking about.

[blm]

2. Gonna kick your post and hope it gets more eyeballs. Protecting BushInc was DELIBERATE

Dan Rather admitted last year that corpmedia NEEDED to protect Bush for the favorable rulings they expected from a Bush second term.

McClellan's book is only more validation of the corporate media's willing complicity to protect Bush's image before the 2004 election.

The constant protection of Bush and the constant teardown of Kerry was deliberate.

Don't let the media whores pretend they weren't complicit - we are NOT ALL DUMB. Some of us KNOW how to put the puzzle pieces together.


Kerry Seeks to Reverse FCC's "Wrongheaded Vote"

Commission Decision May Violate Laws Protecting Small Businesses; Kerry to File Resolution of Disapproval

Monday, June 2, 2003

WASHINGTON - Senator John Kerry today announced plans to file a "Resolution of Disapproval" as a means to overturn today's decision by the Federal Communications Commission (FCC) to raise media ownership caps and loosen various media cross-ownership rules.

Kerry will soon introduce the resolution seeking to reverse this action under the Congressional Review Act and Small Business Regulatory Enforcement Fairness Act on the grounds that the decision may violate the laws intended to protect America's small businesses and allow them an opportunity to compete.

As Ranking Member of the Senate Committee on Small Business and Entrepreneurship, Kerry expressed concern that the FCC's decision will hurt localism, reduce diversity, and will allow media monopolies to flourish. This raises significant concerns about the potential negative impacts the decision will have on small businesses and their ability to compete in today's media marketplace.

In a statement released earlier today regarding the FCC's decision, Kerry said:

"Nothing is more important in a democracy than public access to debates and information, which lift up our discourse and give Americans an opportunity to make honest informed choices. Today's wrongheaded vote by the Republican members of the FCC to loosen media ownership rules shows a dangerous indifference to the consolidation of power in the hands of a few large entities rather than promoting diversity and independence at the local level. The FCC should do more than rubber stamp the business plans of narrow economic interests.

"Today's vote is a complete dereliction of duty. The Commissioners are well aware that these rules greatly influence the competitive structure of the industry and protect the public's access to multiple sources of information and media. It is the Commission's responsibility to ensure that the rules serve our national goals of diversity, competition, and localism in media. With today's vote, they shirked that responsibility and have dismissed any serious discussion about the impact of media consolidation on our own democracy."

[Cerridwen]

3. Kick back to the front page.

If we're going to be treated like consumers rather than humans, at least we can practice cautious and knowledgeable consumerism.

"caveat emptor"

I hope bernays spends several eons as a dung beetle and is fully conscious of it. Yeah, I know, there go my "karma points".

[Swamp Rat]

5. The sufficiently informed do not fall for sales pitches