When he said 'Boom', he meant 'KA-Boom'

[Roland99]

Are You Missing The Real Estate Boom? Why Home Values And Other Real Estate Investments Will Climb Through The End Of The Decade —And How To Profit From Them.
http://consumerist.com/342907/economist-publishes-why-the-real-estate-boom-will-not-bust-shortly-before-real-estate-boom-busts

David Lereah was the chief economist for that National Association of Realtors before he left to become an Executive Vice President of Move, INC. During his tenure as chief economist, he published several books. One of them, released in 2005, was titled Are You Missing The Real Estate Boom? Why Home Values And Other Real Estate Investments Will Climb Through The End Of The Decade—And How To Profit From Them. The cover depicted a nice enough looking family staring up at tiny little house that was hovering in the sky above their heads, out of reach, but still tantalizingly close. If only, if only they'd just read Mr. Lereah's book!

According to Lereah, home owners who pay off their mortgages are bad at managing their money and are "very unsophisticated." He told the LA Times in 2005,

"If you paid your mortgage off, it means you probably did not manage your funds efficiently over the years," said David Lereah, chief economist of the National Association of Realtors and author of "Are You Missing the Real Estate Boom?" "It's as if you had 500,000 dollar bills stuffed in your mattress."

When suspicions began to arise that residential real estate was experiencing unsustainable growth and that a correction was inevitable (and disastrous, considering the amount of mortgages that were financed with the assumption that the home owners could sell the house at a substantial profit in only a few years), Mr. Lereah's book was retitled. The new title read Why The Real Estate Boom Will Not Bust—And How You Can Profit From It . That was February of 2006. We think enough time has passed without a title update.

What should Mr. Lereah's book be called now?

:)

[Hydra]

1. "You should have asked Greenspan"

Since the bust is based on banks not loaning, Lereah probably put his book out to squeeze a few more pennies out of the people he was scamming.

[lapislzi]

2. Kindling--n/t

[DCKit]

3. "Foreclosure for Dummies"

"Living in Your SUV"
"Dumpster Diving for Food and Profit"
"Illegals and Your Financial Woes"
"Teh Gays Did It"
"How the Democrats Destroyed Amurika and Stole Your House"

[Roland99]

4. "Seven Habits of Highly Greedy People"

And I found this David Lereah Watch blog:

http://davidlereahwatch.blogspot.com/

:)

[gratuitous]

5. This was part of the drumbeat

Lots of folks got buffaloed into buying houses or buying more expensive houses, and part of that buffaloing came from people like David Lereah yapping about "missing" the real estate boom, complete with glossy ads and the slickest of merchandising. American corporations don't spend billions of dollars every year on advertising because it's ineffective, and a lot of people have ruined their lives and lost their homes in part due to hucksters like Lereah.

I don't know what Lereah's book should be called now, but my suggestion for his next book would be "Please Kill Me Quickly, Torch-Bearing Mob."