Bush's new protocol chief aims to boost US image

[OzarkDem]

Founder of the Komen Breast Cancer Foundation (Race for the Cure) is changing the role of protocol chief..

She was sworn in last month as the White House protocol chief, the top State Department officer overseeing diplomatic conduct.

And just as she changed public perceptions of breast cancer, Brinker, 60, is hoping to shift the emphasis of a job that often focused on place settings and handshakes on the tarmac.

"This is no longer about classic protocol,"' said the former U.S. ambassador to Hungary. She sees her role as the home-front of public diplomacy in the Bush administration's drive to improve America's image abroad.

"This outreach piece is the front of the diplomatic effort, it's another way to connect," she said.

Brinker also tells of how she founded the organization with the help of her good friend Kay Bailey Hutchinson.




http://www.chron.com/disp/story.mpl/politics/5340366.html

[tanyev]

1. The most efficient way to improve America's image abroad is to put someone

credible in the White House ASAP. Anything else is time and effort wasted.

[bif]

2. Sure. A bunch of photo-ops will change world opinion.

This admin is just one big PR firm. A shitty one, but a PR firm none the less.

[robbedvoter]

3. She'll do for US what she did for Cancer? No, wait, W did that!

I guess cancer has a better PR image than US now...
I remember it was the Rice-a-Roni people hired to pimp the war (and I don't mean Condi, but literally the advertisers)