Baby milk adverts banned to encourage breast feeding

[The Straight Story]

Baby milk adverts banned to encourage breast feeding

(UK)

Makers of powdered milk for babies under six months are to be banned from advertising it to parents.

They will be permitted to promote the product - known as infant formula - only in trade magazines and scientific journals.

Under new rules prompted by an EU directive, TV and print adverts for follow-on formula, aimed at infants over six months, will be subject to tighter restrictions but not banned.

Firms will not be allowed to include pictures or text comparing the products to breast-milk, and follow-on formula adverts must not lead parents to the maker's infant formula products.

Announcing the rules yesterday, public health minister Dawn Primarolo said the aim was to keep the public informed about feeding options without detracting from the "breast is best" message.

http://www.dailymail.co.uk/pages/live/articles/health/womenfamily.html?in_article_id=495421&in_page_id=1799&ico=Homepage&icl=TabModule&icc=picbox&ct=5

[MADem]

1. The Nanny government, that can't get their message out, so they CENSOR instead.

I think that's idiotic, myself.

They might hire a better ad agency to do their education campaign, rather than stifle the marketplace and prevent competition for a better product, or comparison shopping, in addition to being inconsiderate of those who can't breast feed because, say, they ADOPTED a kid or for other reasons.

Why not just label the shit, like they do cigarettes, with an advisory that it isn't as good as breast feeding? Put it on the package, and make them include it in their ads?

Typical hyperventilating over-government. It's this kind of horseshit that turns people into the dreaded assholian Libertarians.