This book is the key to nailing Walmart.

[Joanne98]

http://www.hup.harvard.edu/catalog/MOREVE.html

To Serve God and Wal-Mart
The Making of Christian Free Enterprise
Bethany Moreton
In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.

While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next.

This extraordinary biography of Wal-Mart’s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.

http://www.hup.harvard.edu/catalog/MOREVE.html

[madrchsod]

1. well that was a smack in the head!

really never crossed my mind about the differences in the culture of the north and south relating to business. i guess that`s why she`s writing books and i`m typing on a sunday afternoon.

i need to read this book.

[Earth Bound Misfit]

2. Joanne, you are amazing...

I've got to read this book. Thanks for posting this.

K & R

:kick:

[juno jones]

3. Just as communism was distorted and ultimately discredited in countries that

were dragged kicking from medieval existence into the industrial age, perhaps we are seeing the fatal distortion of capitalism, as it is suffering a world view picked up from a location that never went thru the industrial phase.

[Wednesdays]

4. K&R

:kick: