Adidas hit over 'racist' trainer (BBC)

[eppur_se_muova]

Sportswear giant Adidas is facing complaints over a new trainer that some say features a racist cartoon image.

The offending footwear includes a yellow picture of an Asian youth with bowl-cut hair, pig nose and buck teeth.

Asian-American groups have complained that the picture on the shoe's tongue portrays an anti-Asian stereotype.

Adidas said it had intended no offence. The image was designed by US graffiti artist Barry McGee who has previously used it in an anti-racist commentary.


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more: http://news.bbc.co.uk/2/hi/business/4895898.stm

Brilliant marketing ploy, guys. (BTW, these retail at $250.)

[BrklynLiberal]

1. oops.

[seabeyond]

2. our major corps are jumping in. coca cola shooting hippies

are we ready to yell yet..........

bigots unite in the year of bushco's. it is growing. a whole nother world i havent experienced in my lifetime

[BlooInBloo]

3. Let's see the defenders come outta the woodwork now...

"That logo is just a CARTOON - it could be ANYBODY - you don't KNOW it's mocking asians...."

Sheesh - in a just world, everyone who ok'd that campaign would be canned.