If YOU are in the "18 to 49 or So Demographic"... Obama T-Shirts Sell Well!

[KoKo]

Go with me here before you "Flame Throw" ...okay?

We all know that all TV and Movies and to some extent the dying Print Media focus on that Demographic for their Advertisting Dollars. We know that Big media but, in particular, Print Media is DOWNSIZING because the INTERNET is getting more "eyeballs" than TeeVee or Print.

So...What better way for "BIDNESS" than to Hawk and Hype (a really good man, btw..but young and unseasoned right now) the ROCK STAR OBAMA!

Think of the Product "spin off" and "tie ins" that can be done with the "18 to 49" Market?

Obama is probably a VERY GOOD GUY...needs a little more time...but he is BEING USED in "Obamarama" to SELL PRODUCTS! Could that be true?

Am I on to Something or totally DEAD WRONG? :shrug:

[HereSince1628]

1. Personally I think Obama could be the geekiest guy to run since Woodrow Wilson

I find the notion of his image entering the pantheon of advertising to hang with that of Orville Redenbacher and Col. Harlan Sanders funny as hell. The country sure has changed.

[KoKo]

2. well...that's "letting it all hang out"...isn't it.

I'm not sure how it will all come out ...but what you say is REALLY INTERESTING... Have to think more about it..

[HereSince1628]

3. If you have any questions please don't hesitate to ask.

:crazy:

[KoKo]

4. lol's....I know that watching Media and having small involvement that Demographics

for Advertising are PRIMO...

But the "Greatist Generation" (WWII) somehow SURVIVED the marketing and got good programming in the Media with News Shows that appealed to them and TV series that seemed to at least "try" to meet their needs.

That's a case where Demographics didn't seem to corrupt Programming. But..."Greatist Generation" did have some $$$$$$$'s they saved in their back wallet due to Depression Era Parents who wouldn't even open a "checking account at a bank...because the banks failed them" and "Credit Cards" were for idiots.

So...it's hard to know why "they" got "a pass" and those over "49" are left to be villified these days...

Something has changed...don't quite know what, though.

[redacted]

5. You're wrong. You couldn't be more wrong on more fronts :-)

I own a brand design business and you are wrong.


Your premise is wrong on many fronts.

1. 18-49 is a a huge demographic. Saying that 18-49 is a target market is like saying white people are a target market. It's very un-targeted.
2. Print media is hardly dead or even ill. When new media comes along, companies have to differentiate their dollars -- but HOW they differentiate depends on the product/service and the TARGET MARKET.
3. The internet does not get "more eyeballs" than print or TV. Although in some demographics (24-45 yo tech saavy college educated coastal -types) it may get higher hit rates for some industries. But the fact is the internet has it's plusses and minuses for different types of businesses.
4. Other than his own book -- I cannot think of a single solitary instance where Obama is being used to sell a product. And the book is a ploy to get his political message out, and allow him an opptny to test the waters across the country in a safe way. His appearance on the MNF intro (was it Monday night?) did waayyy more for Obama than it did for football. It was probably something that Obama's people worked very hard to get placed.

So you are wrong. No company would try to make $$$ off of a candidate anyway -- too risky. Hey he could have a Gennifer Flowers in his closet. (Not saying he does, but that's the risk a comapny would be taking -- and said comapny would be left with many many t-shirts on their hands).

[KoKo]

6. Okay...say I agree with what you say is your "Brand Busines." THEN...

WHAT HAPPENS to you in AMERICA if you are over 49 Years Old? Who targets you...who Brands or Targets YOU for Advertising in That Age Group?

Does it mean that only the "I've fallen and I can't get up" pictures of Senior Citizens (playing on elderly fears and their Kids (caretakers fears) are what Advertisers are after?

Why is it that EVERYONE after 49 is considered "Old Folks." :shrug:

They think the generation who was "taught to save" and doesn't have big "Credit Card/Mortgage Debt" is somehow something to disparage? :shrug:

Lot's of people in this Country are over 49...but when the Media STOP doing programming that appeals to them, threatens their older years with "yanking SS" and "health Insurance/existing pensions" and in general targes them as "out of the loop" it does make one wonder what happens to the other HALF of Americans and WHY no one cares about the "over 49 Year Olds." ????

[cwydro]

7. Geez. here I am 49

and teetering on the verge of being an old folk....maybe I'll sleep in tomorrow instead of getting up for my five mile run.

Sigh.

Though on the bright side. At least I'm not going to be targeted anymore.

You make a good point.:thumbsup:

[KoKo]

8. We "endangered Species" need to stick together for preservation!

It's kind of creepy this marketing to 18 to 49. Like maybe they think "Hook Youngies on Credit Card Dept?" I hate to look at the "Dark Side" of Advertising Age's Demographics...but those Credit Cards and "No Interest Down Mortgages" does make one wonder." :eyes: WHO are they targeting to...and WHO do they THINK will pay off the DEBT?