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AP: Worst week of ratings for Katie Couric; drop each week since debut

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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:10 PM
Original message
AP: Worst week of ratings for Katie Couric; drop each week since debut
Worst week of ratings for Katie Couric
By DAVID BAUDER, AP Television Writer
Mon Oct 9

NEW YORK - The fifth week was the toughest for Katie Couric, whose viewership on the "CBS Evening News" has dropped each week since her debut the day after Labor Day.

Her broadcast averaged 7.04 million viewers last week, third to NBC's "Nightly News" (8.56 million) and ABC's "World News" (7.97 million), according to Nielsen Media Research.

CBS points out that the "CBS Evening News" is the only one of the three network newscasts with more viewers last week than the same week a year earlier. NBC's margin of victory last year was 2.2 million.

"Where we were last week or even in the weeks to come is not as important as where we are next year and even the year after that," said CBS News President Sean McManus. "As we have said from the very beginning, we are focused on the long term and on making slow and steady progress, which we are doing."

But the steady erosion is a discouraging sign, especially after 13.6 million people tuned in for Couric's first broadcast....

http://news.yahoo.com/s/ap/20061009/ap_en_tv/tv_cbs_cou...
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Ian David Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:11 PM
Response to Original message
1. KKatie should be promoted to Floor 500 where the walls are made of gold.nt
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BrotherBuzz Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:16 PM
Response to Reply #1
6. Do they provide golden parachutes for people up there in the rarefied air?
Inquiring minds want to know. :shrug:
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Rosco T. Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:53 PM
Response to Reply #1
16. Yeah, but she'll have to deal with Simon Pegg then...
:D
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kestrel91316 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:11 PM
Response to Original message
2. I'm predicting Miss Katie will "retire to spend more time with
her family" within a year..................
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elocs Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:13 PM
Response to Original message
3. I only have over-the-air tv channels, but I refuse to watch CBS news. n/t
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Allenberg Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:14 PM
Response to Original message
4. I actually like it with her.
:shrug:
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Hissyspit Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:15 PM
Response to Original message
5. Quelle Surprise!
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flamingyouth Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:18 PM
Response to Original message
7. Her newscast is really poor, IMO
It's a shame, because we always watched CBS when Dan Rather and Bob Schieffer were anchoring the news.
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NanceGreggs Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:21 PM
Response to Original message
8. HUH?
Viewership on the "CBS Evening News" has dropped each week since Couric's debut.

"We are focused on the long term and on making slow and steady progress, WHICH WE ARE DOING."

Decreasing viewership every week is 'slow and steady progress'?

I've heard that kind of idiotic logic before ... oh, yeah, when Rumsfeld and Cheney talk about Iraq!
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tridim Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:43 PM
Response to Reply #8
14. Black is white, up is down and regress is progress
Sounds about right in the new Bush "reality".
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mvd Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:22 PM
Response to Original message
9. I really have nothing against her, and..
Edited on Mon Oct-09-06 08:22 PM by mvd
she IS a Democrat. Schieffer, while maybe a bit better in the role, has screwed the Democrats a few times. I've been mad at CBS Evening News, though, ever since they gave up on Rather.
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DemonFighterLives Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:54 PM
Response to Reply #9
17. She doesn't seem like a very strong democrat
She shills repeatedly for the admin. or maybe I haven't seen enough broadcasts.
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mvd Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 09:05 PM
Response to Reply #17
18. She seems to do as well or better as most
Edited on Mon Oct-09-06 09:09 PM by mvd
as far as telling the truth about Bush. Wish she would do more, if she even can. CBS is probably overcompensating now.
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DemonFighterLives Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 09:27 PM
Response to Reply #18
20. They don't want to be necklaced like Rather
The pukes turned off over Rather and the Awol report and the dems. tuned out for the spinelessness of the network against the freepers.
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mvd Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 09:33 PM
Response to Reply #20
22. I know I tuned out
I've checked in for bits out of curiosity, but if I do watch network news, it's NBC by default.
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gulfcoastliberal Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 09:58 PM
Response to Reply #9
23. Schieffer very close w/*. * made his brother ambassador to Australia
I think. That means his famil gave the bushco campaign very high dollar contributions.
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MadMaddie Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:24 PM
Response to Original message
10. I have not watched one show since she has been on...
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AnotherMother4Peace Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:27 PM
Response to Original message
11. She slams Jon Stewart as "fake news" - but what the hell does she report?
21 soldiers killed in the first four days of October - not a word from her on the two days I forced myself to watch her. She is the queen of fake news.

I do not trust that she reports the real news.
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mvd Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:33 PM
Response to Reply #11
12. Unfortunately, I don't think
the networks ever allow enough real news. Don't want the people informed.
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soothsayer Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 08:37 PM
Response to Original message
13. Bwa ha ha! Don't know why I take pleasure in this, but I do.
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kitty1 Donating Member (772 posts) Send PM | Profile | Ignore Mon Oct-09-06 08:49 PM
Response to Original message
15. Couric needs to do some field reporting out of her comfort...
zone to gain some credibility. If she documented news stories out in the war zone areas whether it's Gaza or Afghanistan, people would be more impacted by what she says and would respect her a lot more as a journalist.
Viewers need to see that she's not the same person making quiche in the Today show kitchen.
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AlCzervik Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 09:07 PM
Response to Original message
19. since Scheiffer left there is hardly any news on the CBS evening News
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Mayberry Machiavelli Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 09:32 PM
Response to Original message
21. Was Katie ever actually a reporter, before she was perky Today show host?
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Blackhatjack Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 11:00 PM
Response to Original message
24. IMHO She is the face of Infotainment, Not News ...And Her Guests
so far seem to be more conservative. I mean what self-respecting reporter, and that is what an anchor should be --a reporter located behind the big desk, would lob softballs to Rush Limbaugh and Condi Rice. At least you know Rush for what he is, but the interview with Rice could have been shot to go along with her entry to a beauty pageant --showing her style and playing piano and working out to Led Zepplin. Really? IS that what is newsworthy about the Secretary of State in a world of chaos right now???

CBS missed the boat by not going with John Roberts or Scott Pelley. But then again it was the corporate side dictating the news decisions, and I guess the corp execs thought CBS would make more money drawing the celebrity watch crowd and doing 'soft' news.

Jim Axelrod is the reporter in the field getting the most experience, and eventually the most qualified for the anchor seat. Lara Logan is hot on his heels, but you can tell she would rather be in the field than behind a desk. With the chances she takes, I hope she is around long enough to be considered. Both of them have filed stories which directly contradict the 'official' WH line. We need more of that. Telling it like it is.
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JI7 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 11:05 PM
Response to Original message
25. give the job to Christianne Amanpour
for the type of audience that tunes into evening news i think she would be appealing.
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Nikki Stone 1 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 11:24 PM
Response to Reply #25
26. I'll second that
!
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