Military in Hulk mode: Army launching `Army Strong' ad campaign

[gatorboy]

WASHINGTON --In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan -- "An Army of One" -- with one it hopes will pack more punch: "Army Strong."

The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis J. Harvey. He said "Army Strong" will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
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DON'T MAKE ARMY MAD! ARMY STRONG! ARMY SMASH PUNY EARTH!

[warrior1]

1. That sounds stupid

[MadMaddie]

2. This is the stupidest marketing slogan ever....

"Army Strong" tells me they are aiming for subpar soldiers......

[NC_Nurse]

3. Well, if you're not smart, you'd better be strong I guess.

The only way they made recruiting goals was by lowering standards. :eyes:

[DireStrike]

4. This makes sense, unfortunately.

The shorter the slogan, the better. Nobody can be expected to remember whole sentences with propositions, or even implications, in this high tech, hyperspeed, digital age.

Quick! Name whatever slogans you can!





...did you say anything besides "just do it"?

[donheld]

5. You'd have to be a fool to join the military

Anyone that doesn't RUN from any recruiter is an absolute fool. Reguardless of any ad campaign.

[Ian David]

6. Army Strong! Peace Corps Smart! n/t