Jon Friedman's Media Web
Fickle CNN slouches to the right
NEW YORK (MarketWatch)
....The cable network's Headline News outlet is poised to give a primetime slot to radio talk-show host Glenn Beck. He goes against everything that CNN has claimed to stand for -- a first-rate pedigree, a non-biased point of view and understated excellence. Beck's chief qualification is that he personifies controversy.
Then again, who do I think I'm kidding with this high-minded blather? OF COURSE, controversy alone is enough. In fact, it's PLENTY. If Beck catches on with his own unique audience, he'll get a shot to go on CNN. Then CNN will reckon that Bill O'Reilly will no longer be a factor on Fox and MSNBC's Joe Scarborough can go find himself a new country....
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It's no secret that CNN has been panicking as rival Fox News relentlessly widened the ratings gap between itself and the former "Clinton News Network." Rather than stick to one journalistic style and let an audience gravitate to it (the secret to Fox's success), CNN changed approaches and personnel regularly and, naturally, failed to establish a clear identity with the public and the critics....
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The talk-radio host Beck, as the witty Tim Goodman of the San Francisco Chronicle pointed out, "is just to the right of Attila the Hun." This is the guy who criticized some people who lost loved ones on 9/11 because they didn't agree with his political views. For good measure, he blasted some of the victims of Hurricane Katrina.
CNN shouldn't be running a news supermarket. It should stand for something -- anything. Not only would it be a better network, but the morale of its beleaguered troops would go up. Pssst -- so might those precious ratings.
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