The Gores and all the employees of Generation lead a "carbon-neutral" lifestyle, reducing their energy consumption when possible and purchasing so-called offsets available on newly emerging carbon markets. Gore says he and Tipper regularly calculate their home and business energy use - including the carbon cost of his prodigious global travel. Then he purchases offsets equal to the amount of carbon emissions they generate. Last year, for example, Gore and Tipper atoned for their estimated 1 million miles in global air travel by giving money to an Indian solar electric company and a Bulgarian hydroelectric project.
Carbon offsets are still an imperfect tool, favored only by a few early adopters. (An Inconvenient Truth directs viewers to a personal carbon calculator posted at
www.climatecrisis.net .) Gore acknowledges that the average US consumer isn't likely to join what is, for now, essentially a voluntary taxation system. "The real answer is going to come in the marketplace," he says. "When the capitalist market system starts working for us instead of at cross-purposes, then the economy will start pushing inexorably toward lower and lower levels of pollution and higher and higher levels of efficiency. The main thing that's needed is to get the information flows right, removing the distortions and paying attention to the incentives."
http://www.wired.com/wired/archive/14.05/gore_pr.html Or they can continue to lie about it. My guess, if they're right wing, they'll choose lying.