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Buy a beautiful catalog, help save America's oldest seed company

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Lorien Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-11-11 12:58 PM
Original message
Buy a beautiful catalog, help save America's oldest seed company
http://www.headbutler.com/products/food-and-wine/could-...



Barbara Melera is now reduced to an urgent request for help: We need to sell 1 million catalogs to get rid of all of our debt, please help the oldest seed company in America!" That appeal has radiated from Landreths Facebook page to gardeners across the country; in a matter of days, 2,000 people have paid $5 for Landreths new catalogue, a thing of beauty printed in America on quality paper. At this rate, selling a million catalogues in less than a month seems impossibly ambitious.

In fact, Landreth only needs to book a million catalogue orders if its intent on paying off, as Melera writes, all of our debt. But her most urgent priority is Liz Kings $250,000, plus interest. And to pay that off, Landreth needs to sell only 250,000 catalogues by the end of the month --- or sell fewer catalogues but have massive seed orders roll in.

Hearing Meleras story, you understand her wish for another year or two to settle Landreths debts. The company was profitable last year on sales of $500,000; it will be more profitable this year on sales of $600,000. And as more Americans decide they dont want to grow vegetables from genetically modified seeds, sales of Landreths authentic heirloom products could grow dramatically.

Reality check: Time, for Landreth, ends on October 1.
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GardeningGal Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-11-11 03:46 PM
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1. Thanks for posting.
I ordered a catalog and a couple of books.
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