KPOJ (AAR affiliate) still strong in summer ratings

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KPOJ-AM in Portland is still going strong, increasing their overall number from 3.7 to 4.0 and seventh place in the market. However, they slide slightly in the 25-54 demographic, going from 3rd place to a still respectable 6th, behind a bunch of music stations, which traditionally do better during the summer. In that demographic, they are by far the top talk station in the market. Overall, they are behind sister station KEX-AM. All in all, they do the best of all the talkers in the so-called 'money demos'. Also worth mentioning is that they're beating KXL-AM, home of Randi Rhodes' nemesis Lars Larson. Bragging rights potential there.

http://ltradio.blogspot.com/2004/10/ratings-roundup-portland-rochester.html

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1. Did you see this Portland Tribune story? AAR is kicking ass in PDX

http://www.portlandtribune.com/archview.cgi?id=26823

" Last year, when KPOJ still was in its music format, total listeners numbered about 33,000, according to the Arbitron radio ratings service. Now, the station’s audience is almost 127,000.
The summer Arbitron ratings are scheduled to be released today; during the spring rating period, KPOJ finished first among the market’s talk stations.
Among all the commercial stations, KPOJ is third with a -4.9 percent share of the listening audience. Only country music KUPL (98.7 FM) and adult rock KINK (101.9 FM) finished ahead of KPOJ."

If you know anything about the Portland radio market, you know this is absolutely remarkable.

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2. Yeah, I just found and posted that article on my blog

Who says liberal talk can't succeed?