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It's possible that on Friday in the second US Presidential debate, the scales of popular opinion will tip towards one candidate, and momentum will carry that man to the Whitehouse.
Thats fine, if our guy gets the momentum. But I think that the press will be in full Bush spin mode from Friday till Monday, and Bush will try to make Kerry look feeble and on defense. Apart from his debate performance, this tactic has worked for Bush for the last two months. Expect more on Friday.
So, what does Kerry do to counter all this?
We all expect Kerry to try to act from his position - as the challenger - and to dog Bush through the debate, always on the offense, always on the attack. After all, it worked very well in debate #1. But there was a message from that debate that I hope Kerry caught. "Tell us what you will do!"
So, kerry shoulddo the unexpected. Instead of focusing on Bush, Kerry should focus on himself. Instead of dancing around his Senate record, Kerry should stand on it proudly. Instead of referring people to his website for info, Kerry should explain his plans and goals in simple terms. Instead of running as if he were the challenger, Kerry should act as if were already the President, and that Bush is dogging him. Bush, with his mighty ego wrestling his mighty confusion, will be happy to try to dog Kerry.
Kerry must do the unexpected. His must lead in this debate, and he must talk about his four point plan, his economic plans, and his healthcare plans. Kerry must run on his plans as if he were running on his record.
He should call Bush "my opponent" or "my challenger," never say the words Bush and President in the same sentence, and focus on the fact that Bush has no record on which to run. Turn Bush into the challenger, get it?
thoughts?
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