CNN in third place in prime time for first time (behind FauxNews and MSNBC)

[jefferson_dem]

CNN in third place in prime time for first time
By DAVID BAUDER – 4 hours ago

NEW YORK (AP) — CNN is poised to finish March third in the prime-time weeknight ratings behind Fox News Channel and MSNBC, the first time this has ever happened for the channel that pioneered the cable news genre nearly three decades ago.

CNN says its overall business is healthy and it is not straying from its straight news path. But it is suffering more audience erosion than its rivals since the peak days of the presidential election, further proof that the opinionated prime-time shows on Fox and MSNBC have greater audience loyalty.

CNN's weekday prime-time ratings are relatively flat compared to last year during the primary campaign, up 1 percent from March 2008, according to Nielsen Media Research. Fox's ratings have jumped 30 percent and MSNBC, the new No. 2, is up 24 percent. The biggest growth in cable news is for CNN's partner, Headline News, which is up 62 percent.

Fox remains on a mountain above its two closest competitors, with its prime-time audience in March more than that of MSNBC and CNN combined. "The O'Reilly Factor" has done particularly well, keeping more of its postelection audience than anything else on CNN and MSNBC.

Through Wednesday, Fox was averaging 2.73 million prime-time viewers in March. MSNBC had 1.16 million and CNN had 1.14 million. The March ratings period ends Friday, and it's doubtful CNN will be able to overcome MSNBC.

<SNIP>

http://www.google.com/hostednews/ap/article/ALeqM5jeEr_9iwtdieF9FQS0td-iGANTgQD976K4IG2

[FrenchieCat]

1. So will CNN give up competing with Fox, or will they just go for it

with all of the gusto that they can muster?

That is the question!

[Raine]

2. CNN seems to be having a hard time finding

their niche ... Faux has the RWnuts and MSNBC has the liberal/moderates ... what's left for CNN. :shrug:

[Jennicut]

3. CNN is boring and lacking in good personalities.

Anderson Cooper and his pouty model face grate on my last nerve, Campbell Brown and her fake no bias goes over like a lead balloon, Larry King is way past his prime, Lou Dobbs is boring and a libertarian nutball jerk. Actually, Situation Room is the least grating of all the programs. That is the surprise.
CNN has 4 good people on it: Jack Cafferty, Gloria Borger, David Gergen (don't always agree with him but he is not a jerk), and Rick Sanchez.

[FrenchieCat]

4. Gawd, you and I are soooo alike on this!

And the morning personalities are for the most part, not very likeable.

[PopSixSquish]

16. I Agree with You

I've been a fan of Gloria Borger for a long time. Unlike most, she seems to take the time to think about her answers. I respect David Gergen and Jack Cafferty. Haven't seen Rick Sanchez enough to form an opinion.

Both Wolfie and Anderson were better as reporters rather than anchors and Campbell Brown needs to go away.

[Jennicut]

19. Rick is very interactive with the audience, his ratings are up. It works.

He Twittered before it was "cool". He has a liberal slant on the issues and questions/goes after Rethugs very well.

[AlinPA]

24. Plus they have airheads and jerks on all day long.

[CrispyQ]

25. The Situation Room is the least grating - ouch!

:rofl:

I agree with you for the most part, but Dobbs deserves more criticism. He's awful!! He's rude! He interrupts his guests, even the ones he agrees with, but if he doesn't agree with them, they don't stand a chance.

[Top Cat]

5. I'm surprise Rachel and Keith are behind Fox

[Janice325]

7. But that makes me wonder if Faux News is still being broadcast

on many, many more cable outlets than MSNBC. I believe at one time they were. That's why BillO was having so many more viewers than Keith, even though Keith's ratings have steadily been improving.

Does anyone know?

[bigwillq]

12. My cable company took away MSNBC

unless you have a cable box (which I do).

But no box, no MSNBC.

[GoCubsGo]

22. It's not a part of many basic cable packages.

That's the case with my local cable provider. If you want it, you have to buy the more expensive digital programming. The same goes for satellite TV. At least with Dish Network, MSNBC is not part of their basic package, while POX News is. You have to get the higher tier programming to get MSNBC.

[Aloha Spirit]

23. My personal experience in hotels is that yes, Fox is more widely available.

[CrispyQ]

26. I'm on DISH.

CNBC, CNN & CNN Headline News are offered in the Bronze package. Fox & MSNBC are offered in the Silver package.

[tabbycat31]

48. Faux is on more public TVs than MSNBC

I've gone into restaurants/bars and they've had Faux on.

[MadBadger]

40. It shouldnt suprirse you. As much as we hate Fox, they are very successful

Its the same as Talk radio, for some reason conservative TV is very popular.

[Arctic Dave]

6. Maybe if CNN went back to substance instead of personality they might

get a decent following. But that would take some serious balls and they were neutered long ago.

[Cha]

10. And, I'm betting their head honchos are

neocon corporatewhores.

[Arctic Dave]

11. I wouldn't bet against that.

I think most of them are nc whores.

[camera obscura]

8. Pretty amazing, since MSNBC isn't on as many cable packages as Fox and CNN.

They must be hemorrhaging viewers like mad.

[laugle]

14. I think that many dems have simply gone to FOX! I can't

stand MSNBC. I don't need pundits to tell me how to think! I especially dislike that skunk, Matthews! I think FOX is trying to go more to the center to keep their ratings up.

I prefer the PBS programs, i.e., Charlie Rose, Newshour with Jim Lehrer, BBC, Frontline, Washington Week,Bill Moyer's and my newest favorite is Nightly Business, it's great for financial news and a good barometer for the economy, some of it is dry, but it's a great resource.

I watch CNN for news sometimes, but again, don't care for the personalities. It would be nice to see some new faces...........

[Beacool]

18. Hear, hear!!

I could have written the same thing. I would rather not watch TV at all than watch MSNBC. Many stopped watching it and went to FOX during the primaries when their biased became beyond evident and more than one pundit in that network had "tingling" feelings going up their legs. Matthews elicits nothing but disgust from me. I think that the guy is a sexist creep and Olbermann a self important windbag, the LW twin to RW O'Reilly. I would watch Maddow if she were on another network.

I also get my news from the outlets that you mention.

;)

[NorthCarolina]

20. Something seems rotten in Denmark when I hear someone say

"I watch Fox because MSNBC bias is beyond evident".....I mean like :wtf: Fox bias in somehow not "beyond evident"?

Wait a minute....maybe I'm on the wrong site....checking.....

Nope, DemocraticUnderground . com....so :wtf:

[Beacool]

21. We we talking about their bias during the primaries.

Many Hillary supporters stopped watching MSNBC at the time and some, like myself, will never watch them again. To me they are not a good news network, others must think so too since their ratings are nothing to brag about. I just pretend they don't exist, I get far better news from other sources (and I don't mean FOX).

:shrug:

[Exilednight]

37. Their ratings are nothing to brag about? MSNBC, Olbermann and Maddow in particular, have ..........

seen steady increases while Fux news has seen a steady decline.

[Beacool]

45. Where are you getting your ratings?

This is an example of the average week day ratings according to The Nielsen Company and FOX wins in every category:

Cable News Ratings for Thursday, March 26, 2009

Live + Same Day Cable News Daily Ratings for March 26, 2009

P2+ Total Day
FNC – 1,370,000 viewers
CNN – 671,000 viewers
MSNBC –470,000 viewers
CNBC – 261,000 viewers
HLN – 401,000 viewers

P2+ Prime Time
FNC – 2,858,000 viewers
CNN—999,000 viewers
MSNBC –1,071,000 viewers
CNBC – 147,000 viewers
HLN – 840,000 viewers

25-54 Total Day
FNC –377,000 viewers
CNN –210,000 viewers
MSNBC –183,000 viewers
CNBC –65,000 viewers
HLN- 204,000 viewers

25-54 Prime Time
FNC – 727,000 viewers
CNN –242,000 viewers
MSNBC –398,000 viewers
CNBC – 58,000 viewers
HLN – 351,000 viewers

35-64 Total Day
FNC –652,000 viewers
CNN –303,000 viewers
MSNBC –236,000 viewers
CNBC –122,000 viewers
HLN- 231,000 viewers

35-64 Prime Time
FNC –1,242,000 viewers
CNN – 382,000 viewers
MSNBC –550,000 viewers
CNBC –71,000 viewers
HLN –474,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –929,000 viewers (281,000) (546,000)
American Morning- 487,000 viewers (193,000) (271,000)
Morning Joe-497,000 viewers (206,000) (246,000)
Squawk Box-230,000 viewers (57,000) (124,000)
Morning Express w/ Meade- 383,000 viewers (220,000) (223,000)

6PM - P2+ (25-54) (35-64)
Special report w/Bret Baier – 1,940,000 viewers (447,000) (919,000)
Situation Room—825,000 viewers (283,000) (386,000)
1600 Pennsylvania Ave —466,000 viewers (152,000) (243,000)
Mad Money—202,000 viewers (66,000) (102,000)
Prime News—377,000 viewers (175,000) (232,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/Shepard Smith– 1,888,000 viewers (421,000) (847,000)
Lou Dobbs –760,000 viewers (219,000) (343,000)
Hardball w/Chris Matthews—806,000 viewers (275,000) (386,000)
Kudlow Report —171,000 viewers (61,000) (103,000)
Issues– 639,000 viewers (290,000) (361,000)

8PM - P2+ (25-54) (35-64)
O’Reilly Factor —3,420,000 viewers (778,000) (1,441,000)
Campbell Brown—734,000 viewers (202,000) (283,000)
Countdown w/Keith Olbermann —1,322,000 viewers (470,000) (655,000)
CNBC Reports – 162,000 viewers (a scratch w/45,000) (72,000)
Nancy Grace –1,300,000 viewers (515,000) (764,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,987,000 viewers (799,000) (1,321,000)
Larry King Live—1,144,000 viewers (212,000) (395,000)
Rachel Maddow Show —1,208,000 viewers (433,000) (642,000)
How to Fix Americas Econ — 145,000 viewers (74,000) (73,000)
Lou Dobbs Tonight- 564,000 viewers (247,000) (318,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta—2,160,000 viewers (604,000) (958,000)
Anderson Cooper—1,118,000 viewers (311,000) (469,000)
Countdown w/Keith Olbermann —682,000 viewers (292,000) (352,000)
On the Money – 133,000 viewers, (54,000) (68,000)
Nancy Grace –716,000 viewers (317,000) (379,000)

11 PM P2+ (25-54) (35-64)
O’Reilly Factor —1,600,000 viewers (569,000) (874,000)
Anderson Cooper—696,000 viewers (288,000) (362,000)
Rachel Maddow Show –465,000 viewers (213,000) (266,000)
Mad Money –173,000 viewers (94,000) (68,000)
Showbiz Tonight– 511,000 viewers (280,000) (334,000)

http://tvbythenumbers.com/2009/03/27/cable-news-ratings-for-thursday-march-26/15350

[laugle]

27. My sentiments exactly, that skunk Matthews and his

tingle down his leg, maybe it's time for diapers..............LOL.....LOL

[Beacool]

30. The guy is an embarrassment.

Even his drooling way of talking is a turn off. He's a sexist pig, but his network just renewed his contract for 4 more years. So I guess he does have some fans.

x(

[laugle]

36. Yeah, I heard about the contract. The guys like

a spitting monkey. It's gross.....LOL

He does seem to know how to stay on the air though. Him and KO can't stand each other. I wish they would bring back Phil Donahue, I think Matthews sabotaged him, I liked his show, he wasn't a big suck-up phony.......

Now that the skunk has his contract, look for him to start stirring up shit, he's good at conflict and division. It should get interesting around here. He's really going to need his Depends when people begin to howl..........LOL

[Every Man A King]

31. Fuck you get over the primaries

[Exilednight]

38. seconded. Anyone who watches Fux news needs to have their head examined. n/t

[laugle]

39. Nasty newby! Bad Karma...............

[Beacool]

43. Another jerk

who thinks that can come here and curse at older members.

Let's see how long he lasts..........

:eyes:

[Beacool]

42. Go to hell, Rookie

and keep you filthy mouth to yoursef!!!!

x(

[Hellataz]

35. I like Lemon and Sanchez on CNN, but the rest are trying too hard to seem like they aren't in

Obamas pocket. And how the hell is Faux news so high up there...did i miss something, during the elections there was a poll for which news organization was the most fair and impartial and Fox news was dead last and now they're on top? :wtf:

[laugle]

41. Sanchez is cute, but that Twitter thing drives me up the wall. Too distracting!

[Hellataz]

47. I love the twitting, most of the time twitter is pointless, but with these shows you feel like you

can be heard a little. I like the interaction.

[Cha]

9. Whatever they're doing

hasn't been working but like the insane they will keep keep digging the rut deeper.

[firedupdem]

13. CNN needs to cut the shit. If I wanted righwing crap I would watch

faux. Report the news and take off the crappy spin and maybe the ratings would be higher. MSNBC jacks up the morning with their right wing show. I can't watch any of them for too long.

[laugle]

15. Isn't that interesting Headline News is up 62%, maybe people are finally getting sick of the pundits

but I doubt it. I remember when news was just news.........along time ago............

[Political Heretic]

28. Actually headline news isn't news anymore either. It's all stupid frilly crap too.

...Glenn beck used to be on the Headline News station before jumping to Fox. Hows that for insanity.

[laugle]

29. I like the Clark Howard show. It's informative and entertaining!

He's much better than Dave Ramsey. I got so turned off by him when he spewed his "you wouldn't be in this mess if you married" to some poor lady that was only asking for financial advice, and not a moral opinion..............

[winyanstaz]

17. I have an Idea. Why don't they

just try reporting the truth and the real news and asking the real questions? I bet people would find that very refreshing.

[FrenchieCat]

32. The ONLY show I watch on that channel is GPS.

That's it!

[JeffR]

33. "The most trusted gnomes in news"

[Hippo_Tron]

34. CNN has sucked ever since Ted Turner left

[high density]

44. "Straight news"

Give me a break... By 7pm at night everybody either knows the day's news already or doesn't care.

[GreenTea]

46. Big Republican contributor Time-Warner (CNN) figured it'd be better off to mimck Fox news than

to see the writing on the wall......that there are tens of millions of democrats, independents, progressives & liberals who are hungry for some truth and an alternative to Fox news bullshit....which until relatively recently hasn't been offered on network or cable....Corporate news offering only the likes of the lying slimy republicans at Fox news & it's clones....

However, MSNBC recognized it and is beginning to kick ass because of it.

MSNBC will soon have all three hours of it's nightly Prime time programing filled with progressive shows; Olberman, Maddow and yet to be named....some say Ed Schultz, (I can think of many better than
Schultz though)....

I have no sympathy for the blind, ignorant idiot republicans making the decisions at CNN...maybe they deserve a bonus too?