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start with a black screen and ominous music and then white lettering with the names of those Bush jumped before when going into TANG. Also, list the ones Cheney went ahead. Then have the narrator ask, "Do you know who these people are? Ask GWB and Dick Cheney. They do."
Then the media will have to figure out who they are, report on it and then create buzz.
A second ad, but more modern, would be to use the same format, but this time as, "If GWB is re-elected, where will our military be next? Iran? Syria? North Korea? One place we know it won't be is in Afghanistan. GWB has already left Al Queda behind in Afghanistan." (Though I realize the last part might be seen as a slap in the face of the great troops currently in Afghansitan).
The point is, the ads have to simple, to the point and made so the media talks about them over and over again.
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