ObamaVision: An Appeal to the Masses
By Tom Shales
Thursday, October 30, 2008; Page C01
Barack Obama fired the final salvo in the great battle of images that is the 2008 presidential campaign last night with a half-hour, multimillion-dollar television infomercial that could be considered not the "feel-good" but rather the "feel-better" movie of the year.
Somehow both poetic and practical, spiritual and sensible, the paid political broadcast, which aired on seven major cable and broadcast networks (on Univision, it was identified as "Historias Americanas"), was a montage of montages, a series of seamlessly blended segments interweaving the stories of embattled Americans with visions of their deliverer, Guess Who.
As political filmmaking, "Barack Obama: American Stories" was an elegant combination of pictures, sounds, voices and music designed not so much to sell America on Barack Obama as to communicate a sensibility. The film conveyed feelings, not facts -- specifically, a simulation of how it would feel to live in an America with Barack Obama in the White House. The tone and texture recalled the "morning in America" campaign film made on behalf of Ronald Reagan, a work designed to give the audience a sense of security and satisfaction; things are going to be all right.
Obama was narrator of his film, but also its star, appearing in excerpts from speeches delivered before tremendous crowds (including the finale to the Democratic convention, a nearly biblical pageant), sitting or standing in a flag-bedecked office that looked comfortable and White Housey, and in campaign footage out amongst the folks, the people, the faithful, the huddled masses....
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Although McCain was not seen during the half-hour, one could easily summon the contrasting image of the Republican while watching Obama. McCain has come across on television as relatively worried, whiny, fusty and falsely folksy. He brought bad news; he has come to epitomize and personify it. Obama brings you medication along with the list of symptoms; he has developed a great bedside, as well as fireside, manner.
It was the easiest thing in the world, watching the skillfully edited hodgepodge put together by his campaign, to picture Obama as president. That's one thing the film was designed to do, especially for the doubters and those scared, "undecided" voters out there....
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/29/AR2008102904753.html?hpid=topnews 
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