"Which Bradley ultimately did, losing by one point, with Deukmejian the victor, 49% to 48%. How could Field's exit poll have been so wrong? It must have been racism, right?
Well, only if California voters also thought that two-term Governor Jerry Brown was black, too.
The Field Poll made two big projections based on its exit polling that fateful November night. Bradley as the next governor of California. And Brown as the next U.S. senator.
But Brown lost, too. And pretty much everyone knew he was white. Brown's race actually wasn't as close as Bradley's, with then San Diego Mayor Pete Wilson defeating Brown, 51% to 45%.
Talking with Brown yesterday, he said that he had trailed Wilson pretty much throughout the campaign. And had been surprised by the election night projection of a relatively easy win for him."
Full article at:
http://www.huffingtonpost.com/william-bradley/inside-the-bradley-effect_b_135592.html