Big Union Blitzes Battlegrounds With Unusual 13-Minute DVD Attacking McCain Health Care Plan

[Hope And Change]

Big Union Blitzes Battlegrounds With Unusual 13-Minute DVD Attacking McCain Health Care Plan

By Greg Sargent - October 10, 2008, 3:45PM

In an unusual move, one of the largest unions supporting Barack Obama is blitzing some 250,000 senior households in the battleground states with a 13-minute DVD that's solely devoted to attacking John McCain's health care plan in a level of detail that far outdoes your typical direct mail piece.

Here's a first look at the DVD, which has been sent out to the quarter-million households in 18 battleground states by the Service Employees International Union and was sent our way by an SEIU official:

http://www.youtube.com/watch?v=FFpCInG_VYE

What's interesting about the union's investment in a campaign of this kind is that it's banking on the willingness of voters to sit through a 13-minute policy discussion -- a pretty big gamble in our sound-bite era. It reflects a conviction that the state of our economy has left the election so issue-focused and left voters so hungry for real solutions that they'll willingly muster the attention span required to absorb the DVD's message.

The DVD -- whose existence was previously known about but hadn't reached reporters yet -- offers a very detailed policy critique of McCain's plan. It watches like a documentary, with footage of McCain and lots of interviews with ordinary voters about their health care problems. It also digs deep into the record to accuse McCain of voting against seniors' interests on health care in multiple ways.


http://tpmelectioncentral.talkingpointsmemo.com/2008/10/big_union_blitzes_battleground.php#comments">Link

[BrklynLiberal]

1. It will be great to see unions regain some of their strength after Obama is in office.