In a sign that the Obama campaign is getting serious about tapping his financial advantage over McCain with six weeks to go, Obama's overall spending on TV ads has jumped 50% in the last two weeks, while McCain's has held steady -- and Obama is now outspending his rival even as he's up on the air in more states.
In the week ending Sept. 21, Obama spent $9.4 million on TV ads in roughly 15 states, up from $6.5 million in the week that ended two weeks ago, Evan Tracey, who tracks national ad buys for the Campaign Media Analysis Group, tells me. Tracey's analysis is based on fresh data he obtained this afternoon.
Obama's increased spending -- which has gone up at the rate of over 20% per week over the past three weeks -- is largely fueled by boosts in spending in Florida, Colorado, Nevada, and Pennsylvania, according to Tracey.
"They're ramping up," Tracey says. "They're cranking up the volume."
In contrast to Obama's ratcheted up spending, his data shows, McCain's outlay has held steady at around $7.5 million in roughly a dozen states -- a number that Obama's expenditures have now surpassed.
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