–While 49% of women polled said they are supporting Obama and 38% are supporting McCain, 10% of women are undecided, suggesting the race for women could become close.
–While Obama is doing well with minority women, with support from 89% of African-Americans and 62% of Hispanics, McCain garnered support from nearly half of Caucasian women surveyed (47% vs. 38% for Obama). Hispanic women (14%) were more undecided than African-Americans (4%) or Caucasians (11%).
–Obama’s selection of a woman running mate makes no difference to 55% of women voters, and McCain’s selection of a woman as his #2 makes no difference to 62%.
–However, Obama would benefit twice as much as McCain from offering the second slot to a woman (29% more likely to support Obama if he picks a woman vs. 15% who would be more likely to support McCain). Selecting a woman #2 would result in a net negative for McCain. While 15% said they would be more likely to support McCain if he picked a woman, 20% said they would be less likely to pick him if a woman were on his ticket.
–Forty-seven percent of Hillary Clinton’s primary voters said they’d be more likely to vote for Obama if he chose a woman running mate, and 4% said less likely. This is the exact breakdown of current Obama supporters overall. However, Hillary’s primary supporters were largely unmoved by a woman on McCain’s ticket (59%).
–More than half the female electorate (53%) hold mostly positive views of Obama, while 28% have mostly negative views and 14% hold neutral or mixed views.
–Women like Obama largely because of his personal attributes (35%), such as his intelligence, youth, speaking ability, honesty and energy. Women also like the change and new ideas he represents to them (19%) and his general stance on issues (19%).
–Those with negative impressions of the candidate said he lacks the experience and qualifications to be president (27%), disliked his position on specific issues (19%) such as abortion, health care and national security, as well as his positions on issues more generally (18%), and his campaign style and changing positions on the issues (16%).
–While 37% feel mostly favorable toward McCain, 31% hold unfavorable views. One out of five women polled have mixed or neutral impressions, and these women were most likely to say they needed more information about him.
More stats here:
http://thepage.time.com/2008/08/05/obama-edges-out-mccain-among-women/
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