Hispanics embrace Obama’s $20 million outreach
By Jared Allen
Posted: 07/29/08 01:03 PM
Members of the Congressional Hispanic Caucus (CHC) on Tuesday praised an effort by Barack Obama’s campaign to use $20 million to “engage and inspire” Latino voters ahead of the election.
Calling the $20 million sum “unprecedented,” the CHC members, many of whom supported Sen. Hillary Rodham Clinton’s (D-N.Y.) presidential campaign, said the effort to target Latino voters in Colorado, Florida, Nevada and New Mexico is both a recognition that Hispanics will be a critical voting bloc in the general election and that Sen. Obama (D-Ill.) must not take these voters for granted.
The $20 million will go toward voter mobilization, paid advertising in Spanish-language media, the use of surrogates and paid staff, according to the Democratic National Committee and Obama campaign spokesmen.
The campaign said the funds will reach all 50 states, but will target the four where they believe there is the best chance of reaching the largest number of Latinos and where the popular vote is expected to be close.
But for CHC members whose communities had strongly backed Clinton, the effort is much more.
“It’s an understanding that this is a way to accomplish what you’re looking to accomplish,” Rep. Jose Serrano (D-N.Y.) said of the effort and money being put forward by the Obama campaign to ensure that Latino voters will embrace Obama as enthusiastically as they had Clinton.
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http://thehill.com/campaign-2008/hispanics-embrace-obamas-20-million-outreach-2008-07-29.html