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Obama Stays Inspirational: $5 Million Olympics Ad Buy

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Bolo Boffin Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jul-23-08 09:47 PM
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Obama Stays Inspirational: $5 Million Olympics Ad Buy
http://adage.com/article?article_id=129853

It's official. Sen. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

According to NBC's political file, the campaign had initially requested information about ($)500,000, $2 million and $4 million package of Olympics spots. The network also offered the candidate a $10 million package.


Masterful move for Obama here. He gets the great tie-ins with stories about people reaching for Olympic gold. The pollution problems and human rights problems in Beijing won't rub off on him; as a matter of fact, they'll contrast with America at her best. And the world will be watching as well, helping to capitalize on a restoration of American credentials as a world leader that the world wants to see.

Fist bump, Senator.
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Bolo Boffin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jul-24-08 04:29 AM
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1. One kick for informational purposes. n/t
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Hope And Change Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jul-24-08 05:10 AM
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2. K & R!
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