Check this out. They flew all the way to Israel to apologize!
Wiser than the big guys
Ido Kenan June 30, 2002
Originally published in Hebrew on Nana, one of Israel's leading online news websites.
Reuven Koret read what Ted Turner had to say about Israel and wrote a response to CNN. Within a week he found himself in a meeting with two CNN vice presidents. Koret runs the English language Israeli news website, Israel Insider. In an interview with Nana's 'Life Online,' he states that Israel Insider is first and foremost an Israeli site and discloses future plans to develop a Homeland channel that will highlight Israel's inner beauty.
CNN Vice President and Chief News Executive Eason Jordan arrived on a brief visit to Israel following calls to boycott the news channel. The calls arose after Ted Turner, CNN founder, called Israel's military actions - "Terrorism against the Palestinians," in addition to criticism of CNN for its unfair coverage of Israel.
Jordan's itinerary for his visit to Israel included a request to meet with Prime Minister Ariel Sharon, Communications Minister Reuven (Ruby) Rivlin and one Reuven Koret.
Initial contact between CNN and Mr. Koret was made on June 18, the same day on which the comments of Ted Turner, Vice-Chairman of AOL-Time Warner (AOL-TW), were published in The Guardian, a British publication. Koret, who owns and maintains the Israel Insider news website, wrote an op-ed piece in response, titled "Tell Ted Turner who is a terrorist."
In Turner's Guardian interview he said, "Aren't the Israelis and Palestinians both using terror against each other? The Palestinians are fighting with human suicide bombers; that's all they have. The Israelis... they've got one of the most powerful military machines in the world. The Palestinians have nothing. So who are the terrorists? I would make a case that both sides are involved in terrorism."
Mr. Koret wrote in response: "Ted Turner has the right to say what he feels. But the shareholders of AOL-TW, CNN's parent company, and consumers of AOL-TW products and services, also have the right to have their say." At the bottom of the piece, there were two hyperlinks, one to send e-mail to high-level executives at AOL-TW and CNN in response to Turner's comments, and the second to sign an online petition, which called for an immediate public apology from Turner and his boss, Richard Parsons, Chairman of AOL-TW. In addition, the petition demanded that CNN clarify how it plans to change its policy in order to differentiate between terrorists and their victims.
"On the first day, between 400-500 people wrote to CNN," Koret told Nana's Life Online. "Eason Jordan responded, by e-mail to me, within 18 hours. He explained that he was planning to visit Israel shortly, and was willing to meet with me on my terms. He said that he didn't feel that we were unprofessional or had misused e-mail."
On Monday (June 24th) Jordan arrived at Koret Communications' offices, accompanied by Richard Davis, CNN's executive vice president for news standards and practices. The duration of their visit was an hour and a half, during which they granted an interview to Israel Insider.
Closer to home
Koret (43) was born and raised in the United States, and holds a B.A in Comparative Religion from Princeton University. He immigrated to Israel in 1984, and in 1992 founded Koret Communications, a marketing communications company. With the growth of the Internet, the firm grew and broadened its services into both the Internet and the realm of online media. Today Koret Communications (which states on its jobs page that it only hires non-smokers) classifies itself as an Internet and Media consulting company, and employs 15 people, including the editor and writers of Israel Insider.
"Israel Insider is our flagship," says Tal Shaked, Director of Marketing at Koret Communications. "Three years ago we worked on a big project, Africana.com, which became the biggest African American online community, and was later bought by AOL-TW. After that success, Reuven decided he wanted to do something similar, but closer to home."
"We are first and foremost an Israeli site," says Ellis Shuman, editor of Israel Insider while explaining the ideology behind Israel Insider. "We are not a newspaper - we have no reporters in the field. We are much more a news magazine, taking the main story of the day and explaining it in English to people, and not only to Jews." Shuman explains that these same people would not always want to receive the news in English from the Israeli newspapers, which usually have a certain political leaning: "Although writers try to be objective, there is always the thought in the back of their minds regarding who is paying their salaries. In our views section, we give a platform for both sides to voice their opinions. We are neither right nor left, and also not center. We provide an objective perspective, though still an Israeli one.
e-Shnor
Koret says that in the near future two new channels will be launched on Israel Insider: a Homeland Channel which will deal with personal and touching stories about the "inner beauty of Israel" and which will be launched this month, as well as a Learning Channel for learning Hebrew and Jewish texts online, to be launched this summer.
To expand the business, you need capital. "For the past year, the site was non-commercial," Shaked said. "Reuven has invested lots of personal and company money in this." Recently, the site has syndicated and licensed some of its content and Flash inter-actives, such as its Security Incidents Map and Timeline, and Israel's Changing Borders Map.
Two weeks ago, the site began asking its visitors for donations to support its operation, or as is written there, "Show the world that you support Israel". In the best Israeli Shnor way, every donor of $18 and up gets his own personal recognition page, with his name and message of support for Israel - a virtual version of the plaques for donors to the State of Israel.
The day after the launching of Israel Insider's online donation drive, an anonymous donor, identifying himself only as A.F. of California, joined the "Publisher's Circle" by donating $2,500 and writing "I wish to express support for Israel and its people, and to help Israel Insider communicate accurate in-depth information about the Israeli reality." Koret said that he called to thank the donor, "but the gentleman didn't want to disclose his full name, and we have to respect that." According to Koret, over the two weeks just under $10,000 has been donated. "I wish we were profitable, but for now its done out of love."
In the 80s, Koret was a freelance journalist in the U.S. and Israel, but in the 90s he has become an entrepreneur, and in these days, he says, "writing is a luxury for me. Chances are if I'm already writing, it's probably a business plan. In CNN's case, we succeeded in making a difference in the way Israel is portrayed, and that's part of our mission."
http://web.israelinsider.com/bin/en.jsp?enDispWho=InThePress%5El1&enPage=EmptyPage&enDisplay=view&enDispWhat=object&enVersion=0&enZone=InThePress&