Campaigns Drawn to Political Labels

[AmyStrange]

Campaigns Drawn to Political Labels
Fri Jun 11,11:39 AM ET
By GENARO C. ARMAS, Associated Press Writer

FROM: http://story.news.yahoo.com/news?tmpl=story&cid=694&ncid=2043&e=7&u=/ap/20040611/ap_on_el_pr/political_labels
WASHINGTON - NASCAR (news - web sites) dad, meet soccer mom. She could give you some pointers on what it's like to be part of a voting bloc the political parties are eager to woo.

Each election year, pollsters, political scientists and media pundits come up with catch-phrases to coin a demographic group they think might influence the outcome — voting blocs also known as "swing voters."

"Soccer moms" — mainly suburban, white women — helped President Clinton (news - web sites) win the 1992 and 1996 elections.

"Waitress moms" were chic in 1998. The profile: white, under 50 with no college degree, living in the suburbs or rural areas and sometimes working two jobs.

The 2000 campaign brought attention to "wired workers" — mainly young, upwardly mobile, high-tech types.

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[David Dunham]

1. Soccer moms are still the key for Dems to win.

[AmyStrange]

2. Good point (n/t)