http://www.federalreview.com/compositepoll.htmPRE-AD BLITZ Bush 49.46 | Kerry 48.36
May 4, 2004
As John Kerry readies his $25 million ad buy targeted at 19 states, the race remains close. The only difference from 2000 is that New Mexico slips into Bush’s column.
The polls still show continued weakness for President Bush. He doesn’t reach 50 percent in any polls. That’s not good for a President that is well known by the electorate. At least Kerry can argue that he is un- or poorly defined, and now he gets his chance to define himself – a $25 million chance.
Without allocating the undecided vote, the composite result is Bush 45 | Kerry 43. That leaves 12% undecided or voting for Nader. We’re about 180 days from the election and there’s still a lot to happen.
Many complaints are arising on the left that Kerry can’t win. It’s early, and Kerry has plenty of time to continue to try to define himself. Will his ad blitz work, or will he find out that everyone knows the John Kerry, war hero, depicted in the ads? But I bet he’ll get a bounce. Then, he can expect another bounce when he picks his Vice President and when he has his convention in late July. The problem for Kerry is that the Republican convention should give Bush a bounce, and this year that bounce will come late, as the convention is in the first week of September. A bounce that late could put Bush in the lead for good, regardless of the good will Kerry collects in late July. Another potential problem for Kerry, is that the Olympics follow his convention. Will people maintain their focus on the election, or will those who bounce to Kerry in July slide back to undecided during the Olympics, ripe for returning to Bush during his 4 day ad early September?
Watch this space for the trends.
Another Methodology change. We now include the Rasmussen poll, primarily to combat any perceived pro-Bush bias in this Composite Poll, as the Rasmussen poll has been more likely to show a Kerry lead than other polls. You’ve read my complaints about Rasmussen’s methodology, so I don’t give the poll as much weight as others, and, to eliminate the wild swings in Rasmussen’s results that are expected when polling 500 by recorded phone call each day, we average his daily results over a week. This shows a remarkably stable race. The Composite Poll history has been revised to reflect the use of the Rasmussen Poll beginning in the April 6 poll. This has helped Kerry’s historic numbers, even having a lead in the national Composite Poll on April 6 and April 13. Because of the burden, I have not rerun the numbers for the electoral vote. We’re far enough out that the real value of this poll to show trends should still be evident as our Bounce events come along.
This Week’s Polls
CBS / New York Times
Rasmussen Research
Iowa Electronic Market
Last Week’s Polls
FoxNews / Opinion Dynamics
Investor’s Business Daily /Christian Science Monitor
Iowa Electronic Market
1
Since last week’s polls:
Bush State Gains
None
Kerry State Gains
Oregon
Wisconsin
Pennsylvania