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Linguistic expert,: how John Kerry can hone his message more effectively

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G_j Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 09:54 AM
Original message
Linguistic expert,: how John Kerry can hone his message more effectively
THE FRAME

Don Hazen, AlterNet

Linguistic expert George Lakoff considers how John Kerry
can hone his message more effectively as he struggles to
find a defining theme.

http://www.alternet.org/story.html?StoryID=18573

The Frame

By Don Hazen, AlterNet
May 2, 2004

Editor's Note: The Frame, by Don Hazen, will be a regular column on AlterNet, often featuring George Lakoff, linguistics professor at the University of California, Berkeley.

<snip>

If the Democrats want to succeed, it is necessary to pin this weakness on Bush. People have to say this really loudly. And Bush himself is a weak president. When he testified to the 9/11 commission, he needed Cheney to be there to hold his hand, like a little kid going with his mommy. Is he a president or isn't he? What kind of president can't talk for himself? This weakness should be a national issue.


What else should the Democrats be saying?


Speakers should continually recall the Clark and O'Neill books, which have separate independent testimony to the fact that Bush doesn't read his briefings. Important information about 9/11 – he didn't get. Weak presidents do not pay attention. There is a pattern of him not paying attention to things about the defense of our country and the protections of our citizens. That seems clear regarding 9/11. He also ignored all the warnings about why we shouldn't go into Iraq – the same reasons we didn't march to Baghdad in the first Gulf War; you 'll have civil war; you'll have guerilla war. it will be a quagmire.


How do you get this message out? The Dems right now don't have a hit man like Cheney.


That's right, but there are many people among the conservatives who are going out there ahead of Cheney. If the Democrats are to succeed , this focus on weakness needs to be said by everyone, by candidates running for office all over the country. There needs to be more spokespeople. The Republicans have agents who constantly call up TV stations and get their people on the air. Democrats, progressives need the same kind of aggressive agents – a network of experts. They have not organized the academic world, but the conservatives have organized theirs. They have not organized NGO leaders who can speak on their own. Kerry needs not to be out there all by himself, so they can take shots at him. He should be in the middle surrounded by many people saying the same message.


What about Kerry and the War in Iraq? ..more..

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jean Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 10:13 AM
Response to Original message
1. 'Let's Make America Stronger Again" - say it loudly and often - great idea
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workforpower Donating Member (192 posts) Send PM | Profile | Ignore Mon May-03-04 10:14 AM
Response to Original message
2. Sorry
Democrats don't need advice from this clown. The BELLOWING BLOWHARD act failed. Miserably. Democrats don't need another Jesse Ventura.

JFK is doing fine. Thank you.
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IrateCitizen Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 10:28 AM
Response to Reply #2
3. The "bellowing blowhard act"???
Please cite the passage from this article that in any way promotes what could be considered the "bellowing blowhard act", because I read it, and I saw NOTHING that implied that.

I've read Lakoff's work in TAP before, and he has a lot of GREAT suggestions about "framing". I find it difficult to understand why someone would advocate ignoring him.

Unless, of course, that person were content with allowing the Republicans to consistently dictate the parameters of debate, and then fight an uphill battle to explain our ideas.... :shrug:
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Nashyra Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 10:31 AM
Response to Reply #2
4. Clark had a perfect soundbite for Kerry yesterday on CNN
Edited on Mon May-03-04 10:32 AM by Nashyra
"Judgement" this resident has used poor judgement, has used poor judgement WMD's, our allies, not responding to the threats before 911, stonewalling the 911 commission, enviromental policies, yucca mountain, poor judgement and a lack of insight and curiosity, not a hands on CEO. Kerry can run on the opposite of all these very easily because it has all been put out for the public to see at sometime or other. Vietnam,public service, Kerry can define himself as a "Hands on CEO of America" unlike the idiot who prides himself on giving his work away. Kerry A hands on CEO of America. Commercials would be great.
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G_j Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 05:50 PM
Response to Reply #4
8. yes not exactly "hands on"
Edited on Mon May-03-04 05:56 PM by G_j

I think all that vacation time makes for a very visible example of that. playing golf etc....

I'm also glad to see that Kerry came out with a huge new ad campaign today. Has anyone seen any of them?

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rock Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 11:25 AM
Response to Reply #2
5. Lakoff is a well-respected linguist
We need a bit more meat for your comment.
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nothingshocksmeanymore Donating Member (1000+ posts) Send PM | Profile | Ignore Tue May-04-04 12:16 AM
Response to Reply #2
11. Comparing Jesse Ventura to Professor Lakoff ? Blasphemy!
He makes matter of fact points, uses no flowery language. Uses a minimum of words and makes an argument anyone can see.
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John_H Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 03:53 PM
Response to Original message
6. Excellent points. I just sent this to Kerry's message shop. n/t
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Guaranteed Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 05:49 PM
Response to Original message
7. This is CORRECT, undeniably.
God, can't people just admit that we have to take down Bush in order to beat him??

Great article. Absolutely fabulous read.
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mzmolly Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 06:04 PM
Response to Reply #7
9. John Kerry should HIRE this guy today!
:hi:
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G_j Donating Member (1000+ posts) Send PM | Profile | Ignore Mon May-03-04 06:50 PM
Response to Reply #7
10. I'm looking forward to reading
his regular column on AlterNet.
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Desertrose Donating Member (1000+ posts) Send PM | Profile | Ignore Tue May-04-04 01:26 AM
Response to Reply #10
12. Good article G_j
:hi:

:hug:
DR
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G_j Donating Member (1000+ posts) Send PM | Profile | Ignore Tue May-04-04 11:22 AM
Response to Original message
13. kick
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G_j Donating Member (1000+ posts) Send PM | Profile | Ignore Wed May-05-04 10:15 AM
Response to Original message
14. kick
:kick: :bounce:
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