tonight on NOW: "Dirty Politics 2008"

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"Dirty Politics 2008"
Political mudslinging as a campaign tactic is as popular as it has ever been. Romney, Clinton, Huckabee, Giuliani, Obama -- no one has managed to steer clear of targeted rumors and malicious gossip. NOW on PBS travels to South Carolina, the home of legendary no-holds-barred campaigner Lee Atwater, to see where negative stories come from, how they spread, and if they can be defeated with positive messaging.

"In South Carolina, we know how to run negative campaigns," says Rod Shealy, a veteran campaign strategist who was convicted for violating campaign laws. "Your challenge as a campaign is to damage your opponent without getting caught doing it."

Will political smears influence the result of the 2008 election?

http://www.pbs.org/now/shows/401/index.html