Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

NYT: Wal-Mart Counters Criticism With a Political-Style Ad Campaign

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU
 
Omaha Steve Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Dec-14-07 06:50 AM
Original message
NYT: Wal-Mart Counters Criticism With a Political-Style Ad Campaign

http://www.nytimes.com/2006/08/29/business/media/29walm...

By MICHAEL BARBARO
Published: August 29, 2006

Wal-Mart, under attack now from unions and prominent Democrats, yesterday introduced a marketing campaign that closely resembles the television advertisements used by political candidates.


Two television spots from Wal-Mart are meant to blunt attacks by unions and some Democratic candidates.


In a local experiment that is eventually to be seen across the country, the giant discount retailer began broadcasting two television spots that, in unusually detailed terms, trumpet its health care plans, charitable contributions and positive impact on the American economy.

The ads do not attack Wal-Mart critics but introduce its merits, much as a candidate would. Our low prices save the average working family $2,300 a year, says the narrator of one ad. Which buys a lot of things and a whole lot of freedom.

For Wal-Mart, the ads represent a significant departure from its practice of rebutting critics in the media but presenting itself, at least in consumer television marketing, as untroubled by its image problems.

Increasingly, however, Wal-Mart appears to believe it has failed to persuade the public that its benefits and wages are generous, leaving it open to attacks from union-backed groups and political parties. Democratic presidential contenders, for example, have seized on the company as a symbol of substandard pay and health insurance, hoping to address voters economic anxieties.

Robert S. McAdam, Wal-Marts vice president of corporate affairs, said the new ads were not a response to attacks by senior Democrats like Senators Joseph Biden of Delaware and Evan Bayh of Indiana but, rather, an effort to clear up what he called inaccurate perceptions.

FULL story at link.

Printer Friendly | Permalink |  | Top
wellst0nev0ter Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Dec-14-07 07:57 AM
Response to Original message
1. The Prices Will Rise Only 2 Percent
if Wal-mart pays its wage earners 3 more dollars an hour. Anything other than that is just useless maundering.
Printer Friendly | Permalink |  | Top
 
HughBeaumont Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Dec-14-07 08:59 AM
Response to Original message
2. "Thousands of new American jobs"
You know, because a job's a job's a job, right?

Never mind that it's representative of stagnation to go from working in manufacturing or industry making $15-30 an hour to making $8-12 an hour at MalWart.

Never mind that their benefits are either non-existent or minimal.

Never mind that Big Box Marts discourage free enterprise and kills small businesses thanks to their wholesale cost advantage.

Never mind that all you're doing when you shop there is making four insanely wealthy people and their immediate minions insanely wealthier, all the while ballooning our trade deficit and making a human/labor rights-void nation's slave class expand ten-fold.

If I were them, I wouldn't go with that angle.
Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Sat Aug 30th 2014, 02:03 AM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC