GOP Using ‘Rightroots’ to Compete With Dems’ Online Fundraising Prowess

[babylonsister]

GOP Using ‘Rightroots’ to Compete With Dems’ Online Fundraising Prowess
By Greg Giroux | 3:45 PM; Aug. 23, 2007


Democrats overall have gotten out ahead of Republicans in using the Internet as a conduit for raising large sums of campaign money. Online fundraising by party organizations and individual candidates, supplemented by the efforts of activist groups such as MoveOn.org and ActBlue, have helped established “Netroots” as an integral element of the Democrats’ campaign strategizing — while allowing the party to offset the Republicans’ longstanding advantage in direct mail fundraising, which many political professionals increasingly see as a less efficient and more expensive mode of collecting campaign cash.

But Republican activists are aware of the situation, and some GOP operatives are seeking to address it with a new Web-based organization called Rightroots. This fundraising tool is a project of ABC PAC — a political action committee that primarily serves to distribute the funds raised on Rightroots.com to the campaign treasuries of the Republican candidates.

Rightroots was established to counter the political left’s strength in online fundraising as manifested by ActBlue, a well-designed and influential site that helps Democratic candidates and their supporters raise campaign funds online.

“There has been no central Republican place to go and make contributions to candidates,” said Jason Torchinsky, a Republican election lawyer who is general counsel of ABC PAC.

Rightroots’ organizers see the site as a convenient “one-stop shop” for Republican users who might have trouble finding the Web sites of individual GOP candidates — some of which are still not developed enough to allow users to give political contributions online — and to determine which are most worthy of their donations.

more...

http://www.cqpolitics.com/2007/08/gop_using_rightroots_to_compet.html#more

[monmouth]

1. Oh there's a winner....(sarcasm)

[rndmprsn]

2. more like "wrongroots"

[Old and In the Way]

3. Still a top down strategy.

There is no RW "grassroots" that's driven from the bottom up. Just a political organization that's trying to stimulate a demand where none exists.