Penn, Schoen & Berland is the company. Mark Penn is a long time pollster for the Clintons, now with Hillary. I was looking via Google to find other of their polls. I did find one that said most approved of the Medicare drug bill, but more on that later.
This is what interested me. They were in Venezuela for the election this year, and their polling at one point was very off...with Chavez ahead by just 6 points. I wrote about that here:
Penn, Schoen & Berland, Mark Penn a pollster for Hillary. Just in Venezuela.One part about this polling they did there caught my eye, as it mentioned the National Endowment for Democracy. NED. We have discussed that group at DU before. They were also part of this election in a way. The movie mentioned, Our Brand is Crisis, is about Carville's group...Carville, Greenberg, and Shrum. I believe that is the right name.
Edited to put link to Upside Down World:
http://upsidedownworld.org/main/content/view/503/1 Rosales's campaign is U.S.-designed and uses modern marketing techniques and catchy slogans. The situation is similar to 2005 documentary movie "Our Brand Is Crisis", which exposes how a team of political operatives from the U.S designed the campaign of Washington's favored candidate in Bolivia, and eventually won. these brilliant campaigns use sophisticated methods to create exactly the image they need for their candidate. They tend to target youth, and often include youth movements as they have with Primero Justica (Justice First) in Venezuela. The branding of the campaign with a color, and a one-word slogan is an important part of the U.S.-designed campaigns. In Serbia is the slogan was "Otpor", meaning resistance. In Georgia it was "Kmara" (Enough!). In Ukraine, "Pora", means "It's Time!" And now, in Venezuela, the brand is "Atrevete," roughly translated as "Be bold!"
The second step has been to use the mass media to create the perception that the elections are fraudulent. They have done this in a variety of ways. The NED has funded an organization, Sumate (one-word slogan that means "join up"), with the expressed goal of "achieving a high level of citizen participation in Venezuelan elections."(7) Founded in 2002, Sumate organized the campaign for the recall referendum to revoke Chavez's presidential term. They lost the recall vote in August 2004 by a large margin, but went on to claim, with the help of Penn, Schoen, and Berland's "exit polls," that the election was fraudulent. Five other polls showed exactly the opposite and concurred with the official voting results in which Chavez won by a wide margin. However, PSB and Sumate maintained that the opposition had won and that Chavez had committed "massive fraud" in spite of the fact that 5 of the 6 polls concurred with the official results, and that the voting process was certified by both the Carter Center and the Organization of American States.(8) Consequently, Chavez's image as a democratically elected leader was damaged both nationally and internationally. The fraud claim resonated through the major media, and planted doubts about Chavez's legitimacy.
Sumate...would you like to read more about Sumate and PSB from the Guardian? Interesting.
http://commentisfree.guardian.co.uk/calvin_tucker/2006/11/post_723.htmlPenn, Schoen & Berland say that their exit polls have a margin of error of under +/- 1%. So how could they have been off by a margin of 36 percentage points? Simple. They had subcontracted the conduct of the poll to a US government funded, anti-Chávez group called Sumate, whose leader participated in the 2002 coup. The poll was entirely bogus, but it served the purpose of casting a shadow over the democratic credentials of the Chávez presidency and the left in general.
Past performance is the best guide to future performance, so I'll end this piece with a prediction. Chávez will win Sunday's election by a landslide and the result will be declared free and fair by election observers from the EU, the OAS and the Carter Centre. The following day, opposition extremists will pour onto the streets screaming fraud in a vain attempt to stage a Ukrainian-style " orange revolution" and unseat the man they couldn't remove through the ballot box.
And how will all this be justified?
"We were robbed by the computerised voting machines", they will tell us.
And the proof?
"Every single important pollster had us ahead".
Chavez won by a good margin. I did not hear if the opposition ever had those post-election protests.
Here's a link to NED. There are many other groups like it. I guess they all spread Democracy in their own way.
http://www.ned.org/