Online Consultants Turn Down Lieberman
by Shankar Gupta, Friday, Aug 25, 2006 6:00 AM ET
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47284&Nid=22792&p=233729CONNECTICUT SENATOR JOE LIEBERMAN IS searching for a firm to manage his campaign's Web site for the upcoming election--and coming up short. So far, two Democratic Web site consultants have turned down the campaign because they don't want to cross party lines. Lieberman, who recently lost the Democratic primary for Senate to challenger Ned Lamont, is now running as an Independent. Lieberman's campaign did not return calls for comment.
Blue State Digital, an online communications consultancy, was approached by Lieberman's campaign to run the Web site, Joe2006.com, but declined by e-mail, stating, "Thank you for your inquiry about Blue State Digital's technology services. Unfortunately, we cannot be of service to the Lieberman campaign. We work exclusively with Democratic candidates."
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Eric Porres, co-founder of political online advertising firm Pericles Consulting, said that not all political consultancies operate along partisan lines. "When we started Pericles Consulting, we always said that we would work for the 'green' party--whomever was interested in parting with some green would be the group that we would work with," he said. "In our case, Republicans jumped first, and then we were automatically labeled a 'Republican firm.'"
Porres added that Pericles would be willing to cross party lines and work for Lieberman. "The bottom line is that the companies balking at Lieberman's campaign show a typically myopic way of viewing business in the face of politics," he said. "Put another way, we'd be happy to work with Joe Lieberman."