Luntz GOP Playbook Now Readable online - No Downloads - Searchable Text

[freeandbrave]

The Frank Luntz Republican Playbook is now readable online!! This is great news for those millions of us who can’t (or don’t want to) download the massive PDF image file. It is also an invaluable asset to bloggers, site proprietors, writers, and other researchers who wish to search the text (something you cant do with the PDF file because it is an image file…not a text file).

They are putting out a section per day (The Playbook is 10 sections) and are currently up to section VI. If you haven’t read this stuff yet, it is your responsibility to do so. Every knowledgeable and responsible progressive should read and understand this material.

And besides, it is IMMENSELY ENTERTAINING!!

Read it now!

Frank Luntz Republican Playbook -- Searchable Text-Version

• PART I "Introduction" (02/24/05)
  
• PART II "Setting the Context and Tone" (02/26/05)
  
• PART III "Growth, Prosperity, & Restore Energy and Economic Security" (02/27/05)
  
• PART IV "International Trade: Promoting America's Competitiveness" (02/28/05)
  
• PART V "The Budget: Ending Wasteful Washington Spending" (03/01/05)
  
• PART VI "Tax Relief & Simplification" (03/02/05)
  
  For constant updates, you can either check out the greater "Political Strategy Framing Project" or join their Mailing List.
  

[JNelson6563]

1. Excellent source!

Thanks for posting!

[RobertSeattle]

2. Outstanding - Thanks

Bookmarked away

Frank Orwell, I mean Luntz, is a smear on our our democracy.

[piece sine]

3. then why read a thing he has to say?

If he's a baffoon why even bother posting the jerk's strategic advise? More to the point: why read it. We've have nothing to learn from idiots like Luntz.

[napi21]

5. Because if you know the enemies plan, you can counter it.

I spent years in the business of retailing. You can't believe the lengths to which companies go to protect their strategy, advertising plans, etc.

It's always much better to know what basis your opposition is working from.

You may find Luntz's ideas absurd, humerous, idiotic, or any other name you choose, you must admit, it's worked with a lot of Americans.

[pauliedangerously]

6. "Keep your friends close...

...but keep your enemies closer."

"The Godfather"

[freeandbrave]

8. We have everything to learn from Luntz!!!

This information is invaluable...and I don't think i've ever heard anyone honestly insist that Luntz is an idiot. To the contrary, he is a genius.

TAKE A LOOK AROUND YOU!

Who controls every facet of power in the nation? Progressives?

The Luntz playbook gives us invaluable insight into the perceptions of the Republicans and the strategies that they intend to use.

We ignore it at our own peril!

[ClintonTyree]

26. Yeah, it really hurt to add it to "favorites"....................

considering I'm probably going to disagree with about 99% of what's written there. Somehow, "favorite," is not the word I'd choose to describe this neo-con manifesto but I guess it will have to do.

[freeandbrave]

4. You Might Also Like this...

... Newt Gingrich's Keyword Manifesto: Every Word Matters: Using 'Keywords' as a Political Tactic

Excerpt:

In 1990, Newt Gingrich published a booklet he called "Language: A Key Mechanism of Control". He mailed his little manifesto to Republican leaders throughout the land and encouraged them to "paint a vivid, brilliant word picture." Gingrich, showing a distrust for his fellow Republicans' judgement, saw fit to supply the leaders with two lists of keywords, a positive word list to use in describing themselves and a negative keyword list to describe those evil Democrats.

Gingrich's positive words for Republicans (try not to laugh or retch)

... Read the whole post at

http://www.politicalstrategy.org/archives/000013.php

[calimary]

31. Speaking ofr "try not to laugh or retch" - did you see this Luntz item:

9) Americans are looking for ACCOUNTABILITY from their government before they even consider government programs or ideology. Skepticism of government is still running high - with the biggest suspicion that government will not do what it says and take responsibility for its actions. Americans want their government to be accountable (33%) before they want it to provide lower taxes (14%) or better services (8%). So when you talk about government, talk about the need for accountability before tackling any issue.

Yeah. Accountability. Check, Frank. Wonder if he even knows what accountability is - as he whores for the LEAST accountable, least responsible government in American history?

But this is all good. KNOW YOUR ENEMY. KNOW YOUR ENEMY'S PLAYBOOK. Far easier to adapt it to your own needs then. Especially this newt gangrene manifesto. It sure poisoned the well against us. Since we have his weapons, LET'S USE 'EM!!! On him - and ALL his buddies?

Taste of your own medicine, newty...

[tom_paine]

7. kick

[freeandbrave]

13. What is the 'Kick' all about?

I've seen it several times now...kick GOP ass?

[hvn_nbr_2]

14. Welcome to DU, I wondered the same thing for awhile till I figured it out

When someone posts a new response on a thread, the thread goes to the top of the page for its forum. Since some forums have a lot of traffic and many people have little time, they won't see threads that aren't near the top. So, when someone thinks a thread is important but they don't have anything new to add to the discussion, they just give it a "kick."

However, I do like your theory too, and the icon seems to suggest that.

[bahrbearian]

21. nt

[On Par]

9. What We Need Is A George Lakoff Playbook for Dems!

I've viewed the DVD version, but would enjoy a "paper version" to refer too.

OP

[freeandbrave]

10. In the works...

...I hear through the grapevine that such a playbook is in the works. More on that later.

[On Par]

25. Great, Can't Wait.

I plan on holding workshops for our volunteer group as we gear up for Santorum's defeat!

Please post when you know it's available.

OP

[pk_du]

39. "Santorums defeat"...there's a thought to bring a

smile to a tired face!

[On Par]

41. Today's Paper Has Hafer Declaring Against Santorum...

...but Barbara is an old war horse that has switched parties more often that Jeff Gannon switched names.

The Nat'l Democrats are courting Bob Casey. He won most every precinct, even in Republican strongholds in this past election, where he ran for State Treasurer. Gov. Rendell says, if anyone can beat Tricky Ricky Santorum, it's Casey.

Casey has promised to announce his intentions by the end of this week.

OP

[easyreader]

11. A gem

I like this one under: PART III "GROWTH, PROSPERITY, & RESTORE ENERGY and ECONOMIC SECURITY"

9) The root cause of outsourcing is the inhospitable business climate in the US. And the best way to address this problem is found in reducing taxation, regulation, and litigation, which allows innovation and education to bring more jobs into America.

-end-

That's like saying the root cause of robbery is stores charging money. This really lays out their view of the rights they assume Corporations should be entitled to, which in short is anything they want and nothing they don't.

[btyarbro]

12. Awesome!

This is too important to miss.

Kick!

[LdyGuique]

15. Thanks for posting the links - I did want to read this

First of all, Luntz' analysis in the introduction is thorough and valid. He's not bashing Demos -- he's analyzing election strategies that go back 25 years and he's deadon.

His analysis of voter perceptions about the differences between Bush and Kerry is valid. Regardless of political attacks, Kerry was not strong on a consistent message of why HE would make a better president and what he would do differently.

The components of the Bush victory and Kerry defeat all boil down to a single candidate attribute that the President had in abundance but was AWOL from the Kerry campaign: "says what he means and means what he says." In every state and national survey we conducted in 2004, no desired presidential attribute ever scored higher, and nowhere was Bush stronger and Kerry weaker. In every focus group I moderated, voters would plead for candidates who spoke from the heart and not from some speechwriter's notes.

And nowhere does the image of straight talk matter more than in areas of security: national security, economic security and personal security. John Kerry had had two full years to articulate a concise position on terrorism, the economy, and issues involving values. He couldn't do it. George W. Bush and Dick Cheney did it every single day.

Even during the three Presidential debates, the Massachusetts Senator gave answers that left uncommitted voters in my focus groups both confused and mystified. His critique of the current Administration's failures clearly did political damage, but the electorate could not define exactly what he would do differently. What Kerry did not realize was that referencing "a plan" roughly two dozen times over 90-minutes is different than actua11y having one. In a post-9/11 world, voters simply could not elect a President whose position on the nation's most salient issues were unknown even to himself.

I think putting Dean in charge of the DNC is a step in the right direction and while the following applies mostly for HR elections, it's valid overall.

Strategy: Acknowledge the complexity of your district and the challenges you face should the political climate turn sour. Too often Members in close elections acknowledge their electoral weakness after the election but don't address it until it is too late. If you received less than 57% of the vote, your campaign should begin today: a 20-month effort that includes fundraising, voter contact, message development and grassroots operations. And all of it should be measured on a monthly basis.

Luntz is not a nutjob -- he lays out good analysis and strategy that any political candidacy can benefit from, either by following some of it or by creating an effective strategy against specific strategies suggested.

If we want to win the presidency in 2008 AND have an effective administration, we need to take back the House in 2006 and narrow the gap in the Senate.

Here's a list of Senators up for re-election in 2006. It's time to stop fretting about who may or may not be a Presidential candidate and to get behind Congressional races in 2006.

I think it's also time to take a more mature approach on any litmus tests about those holding Democratic or Republican seats -- it is the very rare candidate whom any of us could wholeheartedly support as being a mirror image of all of our political beliefs. Politics is the art of compromise and most candidates will move themselves towards the center or moderate viewpoint in order to garner broad support.

[seafan]

16. Great source! Was this originally leaked to someone?

How did we become aware of it?

[gasperc]

17. I hope Luntz spent hundreds of hours on this

now he can re-do it all, as we adjust to this one and MASSIVELY COUNTER IT

However, if this is a ruse that wastes our time, oh how clever, but I just don't give the GOP that much credit

[gasperc]

18. wait, George W. Bush had CREDIBILITY , that's why he won

oh shit this is going to be interesting reading

[ClintonTyree]

19. Part 5 is a laugh riot..............

seriously, you cannot make shit like this up. My take on this entire "playbook", is that even THEY don't believe a word of it, it's just the plan for getting their way and bullshitting the public.

Hey, it works for them though. We have to combat this propaganda if we're going to stop them.

Dr. Dean MUST be made aware of this, if he isn't already. Does anyone have his e-mail addy?

[mistertrickster]

20. Credibility--Luntz is right about this

"So how does a President with a national job approval rating hovering at 50%, an economy that lost more than a million jobs over his four years in office, a war that has cost more than a thousand American lives and counting, $50 a barrel for oil, and a national mood that is downright sour still secure more than enough votes to win re-election? And what does it portend for the Republican Party in 2006?

"The answer? Credibility. George W. Bush had it. John Kerry did not."

*****
And WHY does Bush have credibility? Because the Democrats do not scream, whine, moan, cajole, and bitch about Bush's constant lying.

Every time a Democrat gets air-time, that person should be listing Bush's egregious and blatant lies. But no . . .

The man is the biggest liar we've ever had in office and Kerry's people were telling him not to be "too negative."

George Lakoff was telling them to hammer away at Bush's credibility, but Kerry and his people took the high road.

The result was another loss for the good guys.

[ClintonTyree]

22. WOW, these people are SICK!!

Check out the, Framing: Primer for a Progressive Revolution. Part II, The Nurturant (sic) Parent vs. the Strict Father.......

After explaining how progressives view the world as basically good and how they "nurture" their children......read THEIR mission statement! These people are SICK!

>> Strict Father: In the conservative worldview, it's assumed that the world is, and always will be, a dangerous and difficult place. It is a competitive world and there will always be winners and losers. Children are naturally bad since they want to do what feels good, not what is moral, so they have to be made good by being taught discipline. There is tangible evil in the world and to stand up to evil, one must be morally strong, or “disciplined."
In the 'Strict Father' family, the father's job is to protect and support the family. Children are to respect and obey him. The father's moral duty is to teach his children right from wrong, with punishment that is typically physical and can be painful when they do wrong. It is assumed that parental discipline in childhood is required to develop the internal discipline that adults will need in order to be moral and to succeed. Morality and success are linked through discipline. This focus on discipline is seen as a form of love -- "tough love."

The mother is in the background, not strong enough to protect and support the family or fully discipline the children on her own. Her job is to uphold the authority of the father and to care for and comfort the children. As a "mommy," she tends to be overly soft-hearted and might well coddle or spoil the child. The father must make sure this does not happen, lest the children become weak and dependent.

There isn't anything I can say except, these people are SICK!

[bloom]

23. It is interesting to hear their version

If you missed this - here is Lakoff's essay:



http://www.wwcd.org/issues/Lakoff.html

Metaphor, Morality, and Politics,

Or,

Why Conservatives Have Left Liberals In the Dust

by George Lakoff

[DemocracyInaction]

30. ClintonTyree--Jumpin' Jesus---this should be stuck on every

bathroom wall, bulletin board and telephone pole in the country. It shows EXACTLY how they view the American people----children who need to be punished and taught lessons. So I guess economically breaking the whole goddamn middle class is their 'daddy discipline' way of teaching lessons (not to mention robbing from the people). Why don't they go a step further and suggest that some child beating and molestation is also good for the 'children'!! Too bad Joe Sixpack doesn't read this and see what a little not potty trained child he is to these Country Club Parents who need to discipline him.

[ClintonTyree]

33. They do advocate physical punishment with PAIN as the .........

recommended deterrent. These are some sick puppies. It's no wonder almost all serial killers are Conservative nut jobs. It's no wonder why they grow up to be so rigid and unbending. It's no wonder why they consider pleasure a BAD thing.

"with punishment that is typically physical and can be painful when they do wrong."

Yeah, GREAT way to raise a child, with fear and pain.

They're fucking nuts, absolutely nuts!

[calimary]

32. Well, I have some news for Frankie-boy - THIS "mommy" is a Black Belt.

THIS "mommy" doesn't speak "background." THIS "mommy" spent a lot of our marriage as the prime bread-winner. And when we were both working (and he wasn't home, minding the kids and the store) it was frequently THIS "mommy" who brought home more of the bacon than he did. BTW, THIS "mommy" found herself a guy who's PLENTY man enough not to be the least bit threatened or hobbled by such a woman at his side. That's why we've been together for 29 years.

[bloom]

24. Thanks & recommeneded.... eom

[Eloriel]

27. Fabulous

Thanks so much!

And another

[blondeatlast]

28. Let this burro

!

We need to get our hands on as many of these as possible. The Social Security playbook was leaked, and I think it played a small part in them being unable to convince people that it was a good idea.

We need to pick it apart, find its biggest weaknesses, and beat them back at their own game.

[Up2Late]

29. Is their any way to put this post into a semi-permanent archive?

This is important info

[NJCher]

34. somebody 'splain this to me, please

I just have one question--if Luntz is so brilliant and the republicans have so left the Democrats in the dust, why was it necessary for Republicans to steal the election?


Cher

[ClintonTyree]

35. Redundancy..............

every master plan has built in redundancy. Just in case the propaganda doesn't work, you see? They're not going to leave anything to chance.

[kcass1954]

43. They had to steal the election because...

You can lead the sheeple to kool-aid, but you can't make them drink.

[BlueInRed]

36. I faxed a copy of the section titles (with link addresses) to

Reid, Durbin and the DNC. I just hope they actually bother to look it up and read the silly thing. If they do, I'm sure they'll begin to realize how sophisticated the Republican "framing" operation is compared to what the Democratic groups have been doing. I hope it serves as a wake up call for them.

[Up2Late]

38. Send one to Barbara Boxer and Nancy Pilosi too

I E-mailed Sen. Boxer about him, about 6 months ago, and I recently heard her talking about his Crap.

[kerrygoddess]

37. If anyone wants a downloadable copy

We have it in 2 parts on LUTD - http://www.lightupthedarkness.org/downloads.htm

[slay]

40. Truly scary stuff. A handbook on how to brainwash and manipulate people

This goes a long way to explaining how things got so bad. We've all been lied too and brainwashed by these bastards.

[Maine-ah]

42. I'm only in part one and

trying to keep my breakfast down.

[wabranty]

44. It's more than just framing

Frank Luntz shows the importance of having a message and strategy behind that message. That was sorely lacking in the Kerry campaign. The Democrats need to learn how to use strategy as well as the Republicans do in advancing their message because we have the advantage. Luntz is all about how to obscure the real meaning behind the Republicans' true motives whereas Democrats have nothing to hide. They just need to get a message that has "focus and direction" (http://sfam.blogspot.com/2005/03/framing-is-not-answer.... ).