http://www.boycottsbg.com/advertisers/default.aspxhttp://www.dailykos.com/Digby had the link and offers effectivness tips on his own blog "Hullabaloo" (
http://digbysblog.blogspot.com/)
"First, don't get mad. These people are very far away from the corporate decision and it serves no purpose to take out our anger on them. Tell them what you think and what you plan to do. Don't get bogged down in talking about your feelings or how upset you are by this. Make sure you mention that you will not buy their product or patronize their business if they support this thing and tell them that you are planning to talk about this with others to spread the word.
Calling the station managers and telling them that you are going to call advertisers is a good first step. I imagine that they are no longer talking calls today, but you can leave a message. Then call your local advertisers and tell them what you think. Use words like "controversy", "cheating", "unfair","unbusinesslike", "scam", "fraud" --- words with which businesses don't like to be associated.
Stay calm and make your case. These businesses don't want to deal with this crap and there's no reason to preemptively punish them for the acts of Sinclair. Speak more in sorrow than in anger "that it's come to this."
Josh Marshall says that station affiliates are asking callers to call Sinclair headquarters instead of advertisers. Nice try, but we're not Republicans."