Swiss supermarkets to offer Think electric cars

[marmar]

from Grist:



Swiss supermarkets to offer Think electric cars

by Todd Woody
16 Jun 2010 1:04 PM


"Honey, could you run down to the store and pick up some milk, tofu, and one of those new Think City electric cars?"

That's a request you could be hearing soon in Switzerland (in French, German, Italian, or Romansh, of course) now that Norwegian electric automaker Think has struck a deal with Swiss retailer Migros to market the City.

Sort of a cooperatively owned Costco, Migros is Switzerland's largest supermarket chain and operates more than 600 stores across the country. In a deal announced Wednesday, Migros will sell the battery-powered Think urban runabout through a new division called M-Way.

"We have the key central retail locations all over Switzerland and beyond, now we want to use these bases to spread the news and sales of electric vehicles such as the Think City," Herbert Bolliger, President of the Federation of Migros Cooperatives, said in a statement.

The announcement caught my attention because it's a reminder that, one, not all green tech innovation is destined to happen here in California, and two, business model innovation will be just as important as technology itself in transforming electric cars from a niche to a knockout. .........(more)

The complete piece is at: http://www.grist.org/article/swiss-supermarkets-to-offer-think-electric-cars/