Green scene a flash in the pan?

[OKIsItJustMe]

http://www.mercurynews.com/alamedacounty/ci_9492627

Green scene a flash in the pan?

By Janis Mara
Staff Writer
Article Launched: 06/05/2008 03:37:46 PM PDT

Interest in all things green has risen to a red-hot pitch recently with more and more people jumping on the sustainability bandwagon — so much so that now, environmentalist blogs and consumer advocacy groups are wondering if the trend has peaked.

Many point to former Vice President Al Gore's "An Inconvenient Truth" film about global warming as the flashpoint that triggered much of this green wave. Online discussions of sustainability zoomed more than 50 percent in the last year, according to a blog survey by Nielsen Online, an Internet market research firm. And U.S. purchasing decisions based on products' environmental impact hit $209 billion in 2005, according to the Pennsylvania-based Natural Marketing Institute.

"Being green is a fad now, much like 'ecotourism' is the most-abused word in the travel industry," a blogger who identifies himself as Bobby "Mixed Descent" D. posted in late April on Yelp!, the popular social networking and user review Web site.

"We've had environmental fads before," said Robert Thompson, professor of popular culture at New York's Syracuse University and a popcult icon in his own right.

...

(Let's hope not.)

[Trajan]

1. Conservation and self preservation ...

BOTH drive the 'Green' movement ....

Sound ecological policies have been the goal of many for at least 3 decades now ....

Support will vary, but the ideas are here to stay, and the realities will FORCE some changes, nevertheless ....

[Javaman]

2. Fads die when the population gets saturated with what ever it is...

Green is a buzz word that will die as well, however, the movement to live with less will continue because we won't have a choice.

[Terry in Austin]

3. Oh, so now it's a "fad"

Morans... Sheesh!

(word for the day: "struthious")

[XemaSab]

4. That's a good word

I'm sure I'll find cause to use it while watching the Olympics this summer.

"The gold medal favorite for the 800 meter event moves with a struthious grace." :D