Those polled by MONEY were overwhelmingly male (82%) and married (80%), and disproportionately Republican (49% vs. 31% independent and 20% Democratic). Almost all described their views as either moderate (52%) or conservative (38%). They are affluent, with a median household income $98,000 and median portfolio size of $387,000.
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Asked how they would vote if the 2004 election were held today, exactly half of respondents chose Bush. None of the Democratic candidates could yet count on double-digit support from investors: Howard Dean garnered the top spot (9%), followed by Wesley Clark (7%), John Kerry (4%), Joe Lieberman (3%) and Dick Gephardt (2%). Nearly one-fifth of all the respondents (18%) are undecided. Unlike Americans at large, this is one group that goes to the polls in droves. Among respondents, 97% are currently registered to vote and 96% did vote in the 2000 presidential race.
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The results cited are from the MONEY Subscriber Advisory Panel. Online interviews were conducted Nov 14 - 23, with 728 total respondents and a margin of error +/- 3.63%.
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