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Conan Leaving Would be Good for NBC

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erpowers Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 06:42 PM
Original message
Conan Leaving Would be Good for NBC
Today it was announced by the Conan O' Brien camp that O' Brien would not go along with the shift of his show to the 12:05 time slot. It seems that now people are wondering if O' Brien will leave NBC for another network. If Conan O Brien were to leave NBC it would only benefit NBC. The problem with the shift of Jay Leno and Conan O Brien has been O Brien. Leno has mainly kept his audience from his previous show. Before Lenos show was moved to primetime he averaged an audience of 5 million plus viewers. Now that his show is in primetime he still averages an audience of 5 million plus viewers. He may have lost a few viewers, but his loss is nothing compared to the lost for Conan O Brien. Maybe O Brien did not have a large audience before he moved to hosting the Tonight Show; however, once he moved to the Tonight Show he was not able to bring in the five million viewers that Leno had been able to bring. As far as I know the Tonight Show with Conan O Brien has averaged about less than 3 million viewers per night. That is a fairly big drop. Therefore, it would be in NBCs benefit if O Brien chose to go to another network.

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Arugula Latte Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:01 PM
Response to Original message
1. I wish Jay Leno would just go away forever. nt
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kayakjohnny Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:04 PM
Response to Original message
2. Older people like Jay. Older people are dying off.
Younger people like Conan. Younger people will be around for a while.

Do the math.
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Mopar151 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:08 PM
Response to Reply #2
3. How many cars does Conan own? n/t
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kayakjohnny Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:19 PM
Response to Reply #3
4. I think it's 151 Mopars.
Ironically enough.
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Mopar151 Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 12:56 AM
Response to Reply #4
10. Actually, it's the microcars
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rurallib Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:34 PM
Response to Reply #2
5. I am older. I always thought Jay stunk (Stank?).
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Skittles Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 10:25 PM
Response to Reply #5
6. ditto
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LiberalAndProud Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 12:01 AM
Response to Reply #2
9. What's "older?"
I was a Carson fan. Leno ... not at all. Watched him maybe twice.

Conan is better, but yea, probably a generation gap or something.
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TommyO Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 11:57 PM
Response to Original message
7. How many viewers of scripted dramas did NBC lose in that precious 10:00pm slot?
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MadBadger Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 11:59 PM
Response to Original message
8. I dont think it would necessarily be good for NBC
I think having things go back to the way they were would be good.
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pokerfan Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 01:25 AM
Response to Original message
11. While 5M might be fine numbers for a late night talk show
it's down right horrible for prime time.

Even worse, in what has already been dubbed "the Leno effect" audiences lost by 10 p.m. often don't return for later programs ratings for NBC's two, later talk shows with Conan O'Brien and Jimmy Fallon are also down and viewership for the 11 p.m. news programs at NBC affiliates from Miami to New York is off by nearly a third.
http://www.csmonitor.com/USA/2009/1105/p02s13-usgn.html


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crispini Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 04:17 AM
Response to Original message
12. Part of the way you get audience is the lead in.
You seem to be arguing that Leno is doing fine because he has "kept" his audience, but in fact, his numbers are so bad in prime time that the affiliates were threatening to take him off because he was killing their local news broadcasts. Leno's numbers had to go UP for him to be successful. He wasn't.

NBC really shot themselves in the foot with this one. They should have stayed with Conan and dumped Leno, who is most definitely not getting any funnier. Of course, I'm actually a fan of Ferguson, so there you go.
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Orrex Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 08:34 AM
Response to Original message
13. I'm just amazed that any of the decision-makers thought this was a good idea
It seems to me that anyone, even a hermit living in a cave, would have been able to say that moving Jay to 10:00PM would be a disaster.

If only NBC had people on the payroll whose job it is to research these things and make informed assessments about the likelihood of success or failure.
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Bucky Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 09:35 AM
Response to Reply #13
16. I got the impression from reports last year they made the move w/o market research
I know people like to bash focus groups, but I'll bet if they'd spent half a million dollars on a bit of research first they'd have saved themselves hundreds of millions in lost revenue right along with the 10s of millions they'll spend buying off contracts for Conan's people.

To simply assume that Leno's dominance in the 11:30 viewer market would automatically translate to the 10:00 viewers. That's not just demographic differences (there probably aren't demographic differences). These are differences in consumer preferences in the kinds of shows they like to watch. This just underscores how TV stations view their audiences--not as customers, but as numbers of eyes the can sell to their real customers, the advertisers.
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bigwillq Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 08:34 AM
Response to Original message
14. I'll still be watching Letterman
Edited on Wed Jan-13-10 08:35 AM by bigwillq
regardless of what happens on NBC.
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jakefrep Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Jan-13-10 08:36 AM
Response to Original message
15. Conan O'Brien is the reason I currently watch Letterman.
And I liked Leno more than Letterman.
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