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Why is Tide so much more expensive than other laundry detergents?

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rucky Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 09:45 AM
Original message
Why is Tide so much more expensive than other laundry detergents?
Like, 3 times as much as the budget brand?

Is it really that much better? I don't really notice a difference, but I don't really have an eye or nose for stuff like that.

Or is it because the brand is so established, they can get away with higher prices just on their reputation alone?
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Chan790 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 09:49 AM
Response to Original message
1. yes. n/t
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HopeHoops Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 10:07 AM
Response to Original message
2. To pay for all of the ADVERTISING!
It is the same basic stuff. Borax and washing soda work just as well for regular washing and spot pre-treatments like Shout are far superior to general additives in expensive detergents.

Name brands are more expensive because you are paying for their advertising budgets. There are very few cases where I believe they are ACTUALLY better than the store brand and even then I wonder if I'm just jaded from my youth, sitting in front of a TV.

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MissMillie Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 02:45 PM
Response to Reply #2
6. we have a winner!
:thumbsup:
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Moondog Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 08:47 PM
Response to Reply #6
23. +10,000
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gmoney Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-25-09 02:11 PM
Response to Reply #2
30. well, sort of vice versa...
they do all the advertising so people will pay 3x as much as the budgets
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Orsino Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 10:59 AM
Response to Original message
3. Its unusual formulation...
...that apparently doubles as a high-performance racing fuel.
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Mopar151 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 08:42 PM
Response to Reply #3
22. Actually
it is used to clean the track, engine blocks, and gararge floors. Many consumer companies use NASCAR, and motorsports in general, to advertise and market their products. "Support those who support the sport" is a way of life - but it makes it pretty good bang for the buck, as advertising goes.
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Shell Beau Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 11:00 AM
Response to Original message
4. It is pricey, that is for sure.
I do use Tide though. Sometimes I switch to Gain though. :shrug: Not sure why I pay the extra money. It smells good. :shrug:
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cloudbase Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 11:31 AM
Response to Original message
5. This stuff isn't cheap
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rurallib Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 02:52 PM
Response to Original message
7. It would be interesting to write P&G and ask them that question.
I would be curious what they say.
I think they are even higher than their 'premium' competitors like Wisk.
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appamado amata padam Donating Member (301 posts) Send PM | Profile | Ignore Thu Sep-24-09 02:54 PM
Response to Original message
8. That is what I ask about breakfast cereals;
$6 for some dried grain, small amt friut/berries, a waxpaper bag, and paperboard box?
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appamado amata padam Donating Member (301 posts) Send PM | Profile | Ignore Thu Sep-24-09 02:54 PM
Response to Original message
9. oops, dupe; please delete
Edited on Thu Sep-24-09 02:55 PM by appamado amata padam
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TheCoxwain Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 02:57 PM
Response to Original message
10. it is targeted to the segment that wants the best and 'perceives' Tide as such.

It sure as hell not meant for the 'Value' Shopper.

Marketing 101


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rucky Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 05:50 PM
Response to Reply #10
16. Why does it take up a majority of the aisle?
I'm not in a high-rent area and it's gotta be the most popular brand - judging from its real estate in the aisle
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gmoney Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-25-09 02:17 PM
Response to Reply #16
31. chances are, they pay to take up that much of the aisle
plus, they have 40 different variations, each in 6 different sizes.
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mitchum Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 05:18 PM
Response to Original message
11. It is made up of cocaine and powdered children
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IcyPeas Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 05:32 PM
Response to Original message
12. Consumer Reports actually says it's better
They have had it at the top of their list for years. Of course, maybe Tide uses this to up their price... who knows.
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NMDemDist2 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 10:03 PM
Response to Reply #12
26. we can't use it, it makes both hubby and I break out something fierce!! n/t
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Iris Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 10:26 PM
Response to Reply #12
27. I find that it's better. My husband's work clothes seem cleaner when I use Tide
Edited on Thu Sep-24-09 10:27 PM by Iris
yikes. Now I sound like a commercial!

I also have a front load washer that doesn't seem to get clothes as clean as top loaders I've had in the past and I find the TideHE works best.
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conscious evolution Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 05:32 PM
Response to Original message
13. The guy who drives real fast
in a circle gets most of the money.
Who knew being able to turn left paid so well.My H.S.guidance counselor didn't twll me about that career choice.The rat bastard.
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Mopar151 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 08:22 PM
Response to Reply #13
21. High tuition
Long course of study. Little chance of commercial success.
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laconicsax Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 05:36 PM
Response to Original message
14. Because people are willing to pay that much for it.
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Broken_Hero Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 05:36 PM
Response to Original message
15. No idea, for cleaning power I notice no difference between
Tide/Cheer/Gain compared to Xtra, or Sun...

For smell factor though, tide/cheer/gain all smell better and make your clothes smell better, but thats the only difference I notice.

I use xtra/sun and just use dryer sheets for the added smell factor. I can't afford Tide, tide is usually three times the cost of xtra/sun...
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Yavin4 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 06:06 PM
Response to Original message
17. My Parents Used Tide
And I've used it for years. I'm too scared to use anything else for fear of having itchy clothes.
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BlueJazz Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 06:31 PM
Response to Original message
18. It really is the Best.
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av8rdave Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 06:33 PM
Response to Original message
19. It's named for the best team in the SEC. That kind of branding doesn't come cheap!
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TheCentepedeShoes Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 06:43 PM
Response to Original message
20. Mr 'pede
insists on Tide
Last Sat I mentioned how much more expensive it is
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applegrove Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 08:49 PM
Response to Original message
24. Didn't they make it much more concentrated lately? Or is that some other brand?
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KT2000 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 09:51 PM
Response to Original message
25. New and improved
so many times. People keep buying, hoping this time is the ONE!
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madeline_con Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-24-09 11:00 PM
Response to Original message
28. Because they think it's all that. n/t
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Monk06 Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-25-09 05:57 AM
Response to Original message
29. Because Tide was a brilliant brand name invented during the 1950s
Edited on Fri Sep-25-09 05:58 AM by Monk06
which was the Renaissance of American advertising
Others include Speedy the Alka Seltzer Boy



Campbell's Soup



Lux Soap

http://eshop.ambroweb.com/images/product/LUX.bmp

And every fifties and sixties saturday cartoon
favorite Tony the Tiger of Frosted Flakes fame







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One_Life_To_Give Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Sep-25-09 03:53 PM
Response to Original message
32. Becasue it Won Daytona!
Just like buying a DeWalt drill.
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