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Coq Roq ,also spelled COQ ROQ, is a advertising program created to promote international fast food restaurant chain Burger King's chicken product, BK Chicken Fries. Created by the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B), the program featured a viral marketing website, television and print campaigns and a fictional MySpace page. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Subservient Chicken, Ugoff, and Sith Sense.
You people are pevs. :P