Selling Out Songs: "The Moby Equation"

[Virginia Dare]

The Art of Selling Out
BY Bill Wyman — Special to The Washington Post
Sunday, October 14 2007
The Moby Quotient, generated by the formula below, determines the degree to which artists besmirch their reputations when they lend their music to hawk products or companies. (The name salutes the techno artist Moby, who took the practice to new extremes with his 1999 album "Play." The Moby Quotient is designated by the Greek letter mu.) Each factor is ranked on a scale of 1 to 10; the number assignments can be subjective, but the formula is useful in gauging the relative outrage fans should feel with each instance of this continuing cultural blight. The higher the result, the greater the degree of selling out.
Read more about the Moby Equation.


http://projects.washingtonpost.com/2007/sellout-songs/