BRIEFLY STATES LANDS CATWOMAN LOUNGEWEAR LICENSE

[Khephra]

Press Release



Briefly Stated, Inc., an apparel industry licensee recognized by the Licensing Industry Merchandisers' Association (LIMA) as 2002 Entertainment Licensee of the Year Award, has been awarded the Catwoman(TM) license by Warner Bros. Consumer Products to create Women's, Juniors' and Tween loungewear and daywear inspired by the upcoming Warner Bros. Pictures film.

The sleepwear line includes cami-tops, boxer shorts, sleep tees, dorm shirts, raglan tops, lounge pants, and tank tops. The daywear line includes cami-tops, boxers, boxer briefs, panties and thongs. The line has a sassy feeling with glow in the dark prints, hints of glitter, and glamour appeal.

On July 30, 2004 Halle Berry brings to life the adventures of Patience Price in the Warner Bros. Pictures film, Catwoman, based on the DC Comics character. French director Pitof leads an all-star cast, including Ms. Berry, Sharon Stone, Benjamin Bratt, and Frances McDormand.

Catwoman's popularity has remained steady since she appeared as "the Cat" in issue #1 of Batman in 1940. Halle Berry's Catwoman is sure to attract loads of cat-calls for this famous, feisty kitten. Briefly Stated's design team worked to capture the essence of Catwoman with its inspired line of sleepwear and daywear that appeals to teens and women who admire the power of this legendary character.

"The Catwoman line of sleepwear and daywear offers a new twist on the classic fashion sense of the ever-popular character," said Maribeth Towers-Toth, Vice President Apparel and Accessories for Warner Bros. Consumer Products. "Briefly Stated has captured the feisty feline appeal in all of the new Catwoman inspired apparel."

"The edgy style of Catwoman is a perfect fit with Briefly Stated's overall goal and portfolio," said Alexandra Richmond, Vice President, Licensing & Marketing for Briefly Stated. "We anticipate that the Catwoman line will be a tremendous success."

Briefly Stated's Catwoman sleepwear and daywear lines for Women, Juniors and Tweens will be available in major retail stores beginning June 2004.

http://newsarama.com/forums/showthread.php?s=&threadid=8611

Ok, I'm now convinced. "Catwoman" is all about great storytelling and great acting! This movie keeps on getting worse and worse press, IMO. UNDERWEAR? Yeah, they're not pushing sex with this movie. At this rate, I'm expecting it to be softcore porn instead of being a superhero film.

[davidinalameda]

1. of course not

it's going to be a quality family film, with the lead character in black leather, and or rubber, for most of the movie

[GOPisEvil]

2. So, is the movie there to sell product only?

Is there any "there" there? :shrug:

[madrchsod]

4. mel gibson

is going to sell stuff related to the christian movie he`s releasing...

[Rabrrrrrr]

5. Like a George Lucas film,

Catwoman will be solely about convincing people to come pay money and watch a 1.5 hour long commercial.

[madrchsod]

3. i thought you were talking

about our catwoman..