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What the HELL is Chevy thinking?

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Archae Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:29 PM
Original message
What the HELL is Chevy thinking?
This is a real ad, folks. :grr:
It's nearly as stupid as that "Baseball, hotdogs, apple pie and Chevrolet" ad series from about 30 years ago.

http://www.youtube.com/watch?v=0jlKJAXPfOI
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miss_american_pie Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:31 PM
Response to Original message
1. I don't even know what to say about that
:wtf:
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Rosemary2205 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:32 PM
Response to Original message
2. I think it's perfect.
It's targeted to a subset of the population....southern Nascar fan types. I think it's a great commercial for what it's meant to do. -- obviously not meant to appeal to everyone.
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wildhorses Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:32 PM
Response to Original message
3. are you sure this is not a hoax?
:wtf:
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FormerDittoHead Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:35 PM
Response to Reply #3
5. Are the references to Colbert part of the original, or an add-on? n/t
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wildhorses Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:15 PM
Response to Reply #5
9. eggs-lactly
;)
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mockmonkey Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:23 PM
Response to Reply #5
11. I've seen the ad on TV
The Colbert stuff isn't part of the original ad. I don't get the joke about telling him not to steal it.
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qnr Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 06:27 PM
Response to Reply #11
23. In my opinion, they are trying to bring it to his attention so it gets
aired and commened upon.
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Downtown Hound Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:33 PM
Response to Original message
4. Desperation
Having eschewed fuel efficiency and high quality for years now, the American car companies are getting their ass handed to them on a platter by the Japanese and Europeans. So they fall back on that age old advertising pitch: patriotism. A wise man once said it was the last refuge of a scoundrel.
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Bassic Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:34 PM
Response to Reply #4
14. To be fair, one of the problems is that asian markets
Edited on Mon Oct-09-06 01:34 PM by Bassic
are all but closed to american and european auto-makers. So it's not that surprising that the asian companies are doing better. This being said, I do agree and GM and Ford are having a lot of trouble hopping on the quality and fuel effeciency bandwagon after waiting so long.
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Bossy Monkey Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:35 PM
Response to Original message
6. What's John Mellencamp thinking, for that matter
They've actually brought back the baseball, hot dogs, etc. commercials, by the way, or rather made new ones.
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bedpanartist Donating Member (915 posts) Send PM | Profile | Ignore Mon Oct-09-06 01:09 PM
Response to Reply #6
8. Mellencamp is thinking....
Edited on Mon Oct-09-06 01:09 PM by bedpanartist
"Damn, my royalty checks are getting smaller and I'm not quite the draw I used to be. I need some f&ckin' greenbacks!"
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Archae Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 07:31 PM
Response to Reply #8
19. Mellonhead hasn't had a hit in a long time.
He needs the $$$.
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bedpanartist Donating Member (915 posts) Send PM | Profile | Ignore Tue Oct-10-06 06:21 PM
Response to Reply #19
21. I can't blame him, I've never had one
although a lot of people have told me I look like a large John Mellencamp.

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Oeditpus Rex Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 12:42 PM
Response to Original message
7. Works for me
The song says "our," and the video has a lotta liberals.

What's the problem? :shrug:



And I liked "Baseball, hot dogs, apple pie and Chevrolet." I liked it a lot.

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ComerPerro Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:17 PM
Response to Original message
10. what's with the Colbert stuff?
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Bassic Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:30 PM
Response to Reply #10
12. I've been wondering that myself.
:shrug:
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Bassic Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:32 PM
Response to Reply #10
13. Maybe it's got something to do with this one.
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ComerPerro Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:40 PM
Response to Reply #13
16. I must have missed something somewhere
oh well
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Rabrrrrrr Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 01:36 PM
Response to Original message
15. I kind of like it. While I would prefer that Mellencamp be made illegal
and put into a prison of the banal for eternity, I don't find the commercial offensive or wrong.

Insipid, empty, sophomoric, lackluster, uncreative, and uncompelling, yes - esp. with that music - but not wrong.
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Archae Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 07:28 PM
Response to Reply #15
17. I simply can't stand it.
I never did like John Cougar Mellonhead. :P
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HiFructosePronSyrup Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 07:31 PM
Response to Original message
18. So what are they trying to say?
That none of this would have happened if that uppity Rosa Parks would have just gone out and bought a Chevrolet?
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Deja Q Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Oct-09-06 07:32 PM
Response to Original message
20. Do they offshore even one part?

And who's Stephen Colbert?
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Book Lover Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 06:26 PM
Response to Original message
22. Slate thought the same thing
http://www.slate.com/id/2151143/?nav=tap3

This ad makes meand, judging by my e-mail, some of youvery angry. It's not OK to use images of Rosa Parks, MLK, the Vietnam War, the Katrina disaster, and 9/11 to sell pickup trucks. It's wrong. These images demand a little reverence and quiet contemplation. They are not meant to be backed with a crappy music track and then mushed together in a glib swirl of emotion tied to a product launch. Please, Chevy, have a modicum of shame next time.
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