What the HELL is Chevy thinking?

[Archae]

This is a real ad, folks.
It's nearly as stupid as that "Baseball, hotdogs, apple pie and Chevrolet" ad series from about 30 years ago.

http://www.youtube.com/watch?v=0jlKJAXPfOI

[miss_american_pie]

1. I don't even know what to say about that

[Rosemary2205]

2. I think it's perfect.

It's targeted to a subset of the population....southern Nascar fan types. I think it's a great commercial for what it's meant to do. -- obviously not meant to appeal to everyone.

[wildhorses]

3. are you sure this is not a hoax?

[FormerDittoHead]

5. Are the references to Colbert part of the original, or an add-on? n/t

[wildhorses]

9. eggs-lactly

[mockmonkey]

11. I've seen the ad on TV

The Colbert stuff isn't part of the original ad. I don't get the joke about telling him not to steal it.

[qnr]

23. In my opinion, they are trying to bring it to his attention so it gets

aired and commened upon.

[Downtown Hound]

4. Desperation

Having eschewed fuel efficiency and high quality for years now, the American car companies are getting their ass handed to them on a platter by the Japanese and Europeans. So they fall back on that age old advertising pitch: patriotism. A wise man once said it was the last refuge of a scoundrel.

[Bassic]

14. To be fair, one of the problems is that asian markets

are all but closed to american and european auto-makers. So it's not that surprising that the asian companies are doing better. This being said, I do agree and GM and Ford are having a lot of trouble hopping on the quality and fuel effeciency bandwagon after waiting so long.

[Bossy Monkey]

6. What's John Mellencamp thinking, for that matter

They've actually brought back the baseball, hot dogs, etc. commercials, by the way, or rather made new ones.

[bedpanartist]

8. Mellencamp is thinking....

"Damn, my royalty checks are getting smaller and I'm not quite the draw I used to be. I need some f&ckin' greenbacks!"

[Archae]

19. Mellonhead hasn't had a hit in a long time.

He needs the $$$.

[bedpanartist]

21. I can't blame him, I've never had one

although a lot of people have told me I look like a large John Mellencamp.

[Oeditpus Rex]

7. Works for me

The song says "our," and the video has a lotta liberals.

What's the problem?



And I liked "Baseball, hot dogs, apple pie and Chevrolet." I liked it a lot.

[ComerPerro]

10. what's with the Colbert stuff?

[Bassic]

12. I've been wondering that myself.

[Bassic]

13. Maybe it's got something to do with this one.

http://www.youtube.com/watch?v=tJvw7ZkPzGI&mode=related...

But I still don't get it.

[ComerPerro]

16. I must have missed something somewhere

oh well

[Rabrrrrrr]

15. I kind of like it. While I would prefer that Mellencamp be made illegal

and put into a prison of the banal for eternity, I don't find the commercial offensive or wrong.

Insipid, empty, sophomoric, lackluster, uncreative, and uncompelling, yes - esp. with that music - but not wrong.

[Archae]

17. I simply can't stand it.

I never did like John Cougar Mellonhead.

[HiFructosePronSyrup]

18. So what are they trying to say?

That none of this would have happened if that uppity Rosa Parks would have just gone out and bought a Chevrolet?

[Deja Q]

20. Do they offshore even one part?

And who's Stephen Colbert?

[Book Lover]

22. Slate thought the same thing

http://www.slate.com/id/2151143/?nav=tap3

This ad makes me—and, judging by my e-mail, some of you—very angry. It's not OK to use images of Rosa Parks, MLK, the Vietnam War, the Katrina disaster, and 9/11 to sell pickup trucks. It's wrong. These images demand a little reverence and quiet contemplation. They are not meant to be backed with a crappy music track and then mushed together in a glib swirl of emotion tied to a product launch. Please, Chevy, have a modicum of shame next time.