Kraft halts production of contoversial roadkill-shaped candy
By CHRIS NEWMARKER
http://cnews.canoe.ca/CNEWS/WeirdNews/2005/02/25/942764-ap.html TRENTON, N.J. (AP) - Production of candy shaped like roadkill has come to a screeching halt. The decision, announced Friday by Kraft Foods Inc., was the result of an outcry by New Jersey animal rights activists who said the candy encouraged children to be cruel to animals.
"We take comments from our consumers really seriously and, in hindsight, we understand that this product could be misunderstood," said Kraft spokesman Larry Baumann.
Kraft plans to stop production as soon as possible and then sell off remaining inventory, Baumann said.
The fruity-flavoured Trolli Road Kill Gummi Candy - shaped like flattened snakes, chickens and squirrels, complete with tire treads - hit store shelves last summer and was supposed to be another offbeat and unusual addition to Kraft's Gummi candy line.