Campbell's honors Warhol on soup cans (no alcohol involved)

[Fenris]

If you have a couple of million to spare, you might be able to pick up an original signed edition by Andy Warhol.

But if your money is kinda funny, you might have to make do with the four-pack of Campbell's Tomato Soup cans outfitted in brightly colored Warhol-inspired labels.

Starting tomorrow, these limited-edition designs will be available at participating Giant Eagle stores in the Pittsburgh region. The four-pack, which sells for $2, will contain at least two colorful labels based on the combinations that Warhol created in his silk-screens: green and red, pink and orange, aqua and indigo or gold and yellow. A copy of Warhol's signature appears on each can and on the shrink wrap.

"We do a lot of licensing with the Warhol Foundation, and we have done things in the spirit of Andy Warhol in the past, so this is just a way of furthering something we've been doing for a number of years," said Juli Mandel Sloves, Campbell's spokeswoman.

http://www.post-gazette.com/pg/04108/302033.stm

I think it's cool, but I wouldn't give that bloody foundation any of my money. After that Vanity Fair article last year, I am convinced their a bunch of fucking profiteers.

[Loonman]

1. Putting on my flame-suit

So what'd Warhol do that was so damn brilliant, anyway?

[Mattforclark]

2. He said:

"I want to be a machine."

You don't see the brilliance?

[Fenris]

3. Embraced commercialism as an artform

And exploited it!

[Loonman]

5. Okay....I get it now

Thanks

[Canuckistanian]

4. He made a point of buying something every day

He was the ultimate commercial consumer as well as producer.

[Loonman]

6. Thanks

I knew I was missing something, but I really could not put it into context.

[demgrrrll]

7. Did you ever read his diary? He was matchlessly vapid. Incredibly

shallow. He was a good illustrator.

[mitchum]

8. OMG! Do I have a split-personality and not know it?

:)
My opinion exactly. Even down to allowing "...he was a good illustrator"
Great minds...