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Ignoring the politically interested on all sides, who often share the opinion that the other sides are completely, totally wrong, the whole mess is largely (and I gag as I say this) market driven.
The media is a business, after all, and they give us what sells. Support the troops sells, support the President sells, celebrity indictments sell. Many TV stations around the country have tried to get more in depth about issues, and found their ratings tanked to below PBS. They have to show politics as they do sports-- it's all about the numbers. Who's winning, who's losing? Where's the juicy scandal? Fishwraps are a little better, at least around here, but they still have to lead with bleed.
Before radio, print was all we had, and every town had a bunch of papers, each with its own slant and its own market. "Your" paper spent whole editions on why your guy was good and the other bad. It wasn't easy to get at the truth back then, either, but at least you didn't have the pack journalism and concentration of ownership we have now.
Rants about corporation running things are fun, but they really don't. It's a symbiosis with TPTB. Note how Viacom, allegedly evil media empire calling the shots, was forced to dump the Reagan movie. They folded at the first shot.
I found myself at a Whitman fundraiser back when she was Governor here. Everyone I talked to hated being there. (Me, too, of course.) They were told to show up because their companies had issues before the legislature and various regulatory bodies. Pity the poor drug company or builder's association who didn't make it there with open checkbook. It's a chicken and egg thing-- are the companies bribing the politicins or are the politicans demanding payoffs? Both seem equally guily, and the system goes on. Some on both sides absolutely hate the part money plays in all this, but they can't or won't stop it. Everyone wins but the rest of us.
Ultimately, everyone is simply working in their own best interests, and those who have the means get to play. There is no single villain here.
I'm convinced that the conservative end has the upper hand now because most of the largely unpolitical population is reasonably content with things. Not happy, but reasonably content, and prefers not to lose what it has. It takes a severe shock to get them to move, or at least the idea that they won't lose anything if there are changes.
Most people don't want to be asked to gamble with their lives.
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