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I would launch a huge, prolonged re-education campaign reminding people why there are taxes, what they pay for, what kind of a society we would have if we did not have supports and a sense of commonweal, and a legal structure of rights, and checks and balances. That makes any further call for support of taxes much easier, as people are at least aware of why it is necessary, instead of the kind of selfish stupidity Republicans love to exploit.
Tax cuts do not "put more money in your pocket," as Republicans lie. First, they cut taxes for rich people, not you, so you will notice no benefit, and will even have to make up for the lowering of their taxes, with higher sales taxes, etc. Second, just because the government no longer funds a program doesn't mean YOU don't still need it; the government will not pay for it anymore, you still have to. This then leads to the argument that everything will cost much more if you have to pay (price-gouging) commercial interests for services that used to be paid as a society, by taxes. How many things could you afford to do, if you had to pay for each thing individually, and alone? Police, Fire Dept., garbage pickup, safety inspections of food, water, drugs, other products, etc., etc. You would go bankrupt immediately if you lost the huge fund of collective taxes, paying for first-class services that we all need and use. How could anyone afford to live a modern life at all, if this shared social benefit were lost?
We should also make more of a point of countering the slander against taxes, with equal measures of references to corporate price-gouging, how that is actually the main problem people are having trying to make ends meet, (especially with recent examples such as the sinful gouging on gas and oil, for both vehicles and home-heating). That is where people's money is going, not to taxes.
All studies show that most people do not want taxes lowered, they want government services and programs protected. Stop pretending that we are saying something unpopular. We are on their side, and they are on ours. I also love your attitude that we should use the words--taxes, liberal, etc.--straightforwardly. Fight; don't "frame"--explain the way things work.
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