|
I remember the Gas Crisis in 1973. And Detroit failing to produce good, small, economic cars of their own. To Detroit then, small meant cheap, in everyway possible. Their small(ish) cars were crap, while the Japanese products were marvels in comparison.
I remember my family buying our first import car. My dad wanted to buy American, but just couldn't justify it anymore. So, to ease his pangs of guilt we bought a Japanese car that was imported and rebadged under an American label. And for months we marvelled at what a gem that car was. Neither he nor my mother have bought an American car since.
Many have blamed the woes of the 70's and 80's American car manufacturers on the 70's gas crunch. I don't. I blame it on Detroits inability to recognize new market forces at work, and a failure, or reluctance, to meet the demands of those market forces.
Now, I see it happening again. Gas prices are shooting up. The market is shifting. Can Detroit, addicted to sales of super large vehicles, keep up with the dance?
|